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Winning Votes with Digital OOH Advertising

Winning Votes with Digital OOH Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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 OOH and Digital Convergence: Proof Points

OOH and Digital Convergence: Proof Points

The OOH + Digital Convergence Proof Points outlines how OOH powers online and mobile marketing efforts. The page has a compedium of research, documents, case studies, videos, and creative examples.

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Interactive OOH Primer

Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

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Going Digital

Going Digital

The nimbleness of digital out of home (DOOH) gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. DOOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.

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Digital OOH - Dynamic Delivery of Consumer Adverti

Digital OOH - Dynamic Delivery of Consumer Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Digital OOH - Dynamic Delivery of Consumer Advertising Digital OOH - Dynamic Delivery of Consumer Advertising

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Going Digital Going Digital

The nimbleness of digital out of home (DOOH) gives both national brands and local businesses a unique and powerful way to reach a large number of geographically or demographically targeted consumers. DOOH can be updated quickly and targeted precisely to desired audiences. Local messaging and market driven tactics come alive with digital content and offer real time accountability.

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Interactive OOH Primer Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

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OOH and Digital Convergence: Proof Points OOH and Digital Convergence: Proof Points

The OOH + Digital Convergence Proof Points outlines how OOH powers online and mobile marketing efforts. The page has a compedium of research, documents, case studies, videos, and creative examples.

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Winning Votes with Digital OOH Winning Votes with Digital OOH

Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time-saving consumer solutions.

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Megabrands Megabrands

MegaBrands is a comprehensive review of the largest national advertisers, and the 2018 version is now available. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships.

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OOH Impacts Americans Every Day OOH Impacts Americans Every Day

OOH is where consumers are. Throughout the course of a day, Americans are influenced numerous times by out of home advertising. This infographic outlines how OOH impacts Americans every day.

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The Multicultural Edge The Multicultural Edge

The Multicultural Edge: Rising Super Consumers is a fresh perspective on multicultural consumers as the emerging consumer force in America today. It builds on the previous series of groundbreaking analytic reports on the attitudes and behaviors of African-American, Asian-American and Hispanic consumers and illustrates why companies should consider multicultural consumers as the cornerstone of today’s successful marketing strategies.

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Marketing to Asian Americans Marketing to Asian Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Asian Americans" is a resource that provides research to which types of advertising is more effective to the Asian-American community.

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Marketing to Black Americans Marketing to Black Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Black Americans" is a resource that provides research to which types of advertising is more effective to the Black-American community.

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Marketing to Hispanic Americans Marketing to Hispanic Americans

The Multicultural Resources presentations outlines how OOH advertising can be tailored to certain demographic groups. "Marketing to Hispanic Americans" is a resource that provides research to which types of advertising is more effective to the Hispanic-American community.

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2018 Political Media Agencies and Organizations 2018 Political Media Agencies and Organizations

The political Media Agencies and Organizations document outlines various state-based media buyers, production firms, and committees and organizations.

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Political Advertising Primer Political Advertising Primer

The OOH Political Primer outlines how political advertising differs from general market advertising. The deck includes political ad spend opportunities, OOH proof points for political advertising, and OOH political case studies.

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Marketing + Planning Calendar Marketing + Planning Calendar

An editorial calendar is a calendar marketers use to organize and categorize the content they plan to publish in the future. Marketers use editorial calendars to organize and categorize all different parts of their marketing: their blog, their social media profiles, and their marketing campaigns.

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Posting Calendar Posting Calendar

The broadcast calendar is a standardized calendar used primarily for the planning and purchase of radio and television programs and advertising. Every week in the broadcast calendar starts on a Monday and ends on a Sunday, and every month has either four or five such weeks.

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Co-Op Connect Sheet Co-Op Connect Sheet

This is a promotional offer for Co>Op Connect. The Co>Op Connect Database brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more.

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