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Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
All submissions will be evaluated for meeting the criteria above. Those submissions that meet the criteria will be judged, then OAAA and Geopath will award:
One Grand Prize of $1,000 and feature at OAAA/Geopath OOH Media Conference in April 2021
Click here to see last year's grand prize winning case study, Janovic Paint & Home Decorating Stores.
Describe the recommended plan created to address the objectives. Indicate how each campaign element was selected and used. If Geopath Out of Home Ratings were used, please indicate how they contributed strategic value to the plan.
Plan Details: Provide particulars on flight dates, out of home formats used, impressions and ratings data, reach and frequency, and any other relevant metrics.
Provide quantifiable results (sales, website or social traffic increase, consumer response to a specific offer or promotion) and any custom research, client testimonials, or press features that support the success of the campaign. Note – your submission will not be considered for a prize if quantifiable results are not included.