Home > Proof OOH Works > Marketing Research
      

Marketing Research

<< Return to List

OOH ROI & Media Mix Optimization

OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to this report, conducted by Omnicom Media Group’s Benchmarketing.

Log in to your account

If you're a registered user please log in to download the article.

Username:
Password:

*Click here to become a registered user and gain access to additional OAAA resources

Not registered?

Fill out the form below to download the article.

First Name:
Last Name:
Organization: