Home > Proof OOH Works > Marketing Research

Marketing Research

<< Return to List

Nielsen 2017 OOH Compilation Report

The goal of this survey was to examine America’s travel habits and its exposure to OOH advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examined the shopping and purchase decisions of America’s on-the-go consumers, and how OOH influences them. 

Log in to your account

If you're a registered user please log in to download the article.


*Click here to become a registered user and gain access to additional OAAA resources

Not registered?

Fill out the form below to download the article.

First Name:
Last Name: