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EYES ON Metrics

Date: July 14, 2009

Summary:
EYES ON Impressions or EOIs are the new audience measurement currency for buying and selling out of home media in the United States, replacing Daily Effective Circulations or DECs as the core metric.

Body:
EYES ON Impressions or EOIs are the new audience measurement currency for buying and selling out of home media in the United States, replacing Daily Effective Circulations or DECs as the core metric.

EOIs represent the average number of persons who are likely to notice an ad viewed on an outdoor display. EOIs are available in all US media markets and are reported as weekly impressions, reporting all demographic audiences available to other media.

EOIs allow marketers to understand the true value of the medium when combined in a multi-media campaign.

The Traffic Audit Bureau for Media Measurement or TAB developed the EYES ON initiative with strong support from both outdoor industry buyers and sellers.

Contact TAB for more information at www.eyesonratings.com or (212) 972-8075.

If you are interested in arranging for OAAA to presented EYES ON ratings to your staff at your office facility contact Stephen Freitas at sfreitas@oaaa.org.

You can also learn more about EYES ON at the TAB/OAAA Conference May 2-4, 2010 in Phoenix, AZ.

 

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