Stay Connected
 Home > Stay Connected > News Articles > Industry Revenue

Industry Revenue

<< Return to List

Out of Home Advertising Up 0.8% in Second Quarter 2014

Date: August 19, 2014


Contact: Nicole Hayes
(202) 833-5566

Out of Home Advertising Up 0.8% in Second Quarter 2014

August 18, 2014 (Washington, DC) – OOH advertising revenue rose 0.8 percent in the second quarter of 2014 compared to the previous year, accounting for $2.17 billion, based on figures released by OAAA. The revenue increase marks the industry’s 17th consecutive quarter of growth, and OOH outperformed all media other than television and internet, according to Kantar Media.

“OOH continues to demonstrate the value it has with advertisers in a very fluid media landscape," said OAAA President & CEO Nancy Fletcher. "Television saw enormous increases the first half of 2014 due to the Olympics and World Cup and most media suffered as a result, but OOH again posted a gain.”

Among the top 10 revenue categories, those with the greatest growth increase included Retail +19%; Insurance & Real Estate +13 percent; Government, Politics & Organizations +11 percent; Media & Advertising +8 percent; Miscellaneous Services and Amusements +5 percent; Automotive Dealers & Services +5%; and Public Transportation, Hotels & Resorts +3 percent.

Ranked in order of OOH spending, the top 10 advertisers in the first quarter were McDonald’s Restaurant, Apple, Warner Brothers, Geico, Metro PCS, Verizon, AT&T, 20th Century Fox Pictures, Coca-Cola and Chase.

Among the top 25 OOH advertisers, Google had the greatest increase over the second quarter of 2013 almost surpassing their previous high of annual spend in OOH. Others with significant increases were Geico, Metro PCS, Fox, State Farm, HBO, Comcast, Cracker Barrel, Sony Pictures, Sprint, Subway, Microsoft and Walt Disney Pictures.

“OOH’s ability to connect with young, mobile consumers is clear when you examine the top advertisers in our industry. Research shows consumers find OOH to be one of the most memorable forms of advertising, which is why it drives sales and builds brands” said Stephen Freitas, OAAA chief marketing officer.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, alternative, and cinema advertising. 

For more information about specific category spend, please contact Nicole Hayes at or (202) 833-5566. 

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.9 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit



<< Return to List