About OOH
 Home > About OOH > Public Service
      

Public Service

The OOH advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the early 1900s. The industry donates more than $500 million each year to local and national non-profit groups that can’t afford paid advertising.

Most local OOH advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s public service advertisement (PSA). Usually an organization must be non-profit and not paying for advertising in another medium. OOH companies donate the monthly ad space fee on a space available basis. In most cases OOH companies donate posting fees, but since this entails real labor costs, some do not. The public service recipient receives broad market exposure for 30 days or more.

OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from OOH advertising companies. 

Public Service Brochure

BECOMING A PUBLIC SERVICE PARTNER

OAAA designates a select number of non-profits as national public service partners. These partners receive substantial operational and promotional support from OAAA, as well as placement in a wide variety of large, medium, and small markets. OAAA provides assistance with creating the campaign, finding a printer, designing a solicitation, promotion to OAAA members, and public relations post-campaign launch.

OAAA national public service partner campaigns are made available to all OAAA members. For additional information about becoming an OAAA National Public Service Partner, please continue to our Partner Page.
 

Public Service Partnerships

Active PSA Campaigns