Demographic information can be helpful in planning and assessing OOH advertising.
Common demographic geographies include Zip Codes, Counties,
Core Based Statistical Areas (CBSA), and Designated Marketing Areas (DMA)
Geopath OOH Ratings allow for planning based on county, CBSA [link to CBSA18+ report], and
DMA [link to DMA18+ report]. This flexibility is useful in multimedia planning. Typically, radio is
bought using by CBSA, while television is bought by DMA. The market definition should be
specified when buying and selling OOH media to ensure optimal market coverage.
To receive custom demographic information, please contact OAAA at (202) 833-5566.