Based on 2018 year-end OOH expenditures
(in rank order)
Top Ten Product Categories
MISCELLANEOUS LOCAL SERVICES & AMUSEMENTS
RETAIL
MEDIA & ADVERTISING
RESTAURANTS
PUBLIC TRANSPORTATION, HOTELS & RESORTS
FINANCIAL
GOVERNMENT, POLITICS & ORGANIZATIONS
INSURANCE & REAL ESTATE
SCHOOLS, CAMPS & SEMINARS
AUTOMOTIVE DEALERS & SERVICES
Top 2018 OOH Advertisers
Apple
McDonald’s
Geico
Netflix
Google
American Express
Metro By T-Mobile
Amazon
M&Ms
Chevrolet
Facebook
Universal Pictures
Coca-Cola
AT&T
Comcast
Top 20 OOH Advertiser Parent Companies
AT&T Inc
Comcast Corp
Berkshire Hathaway Inc
Apple Inc
McDonalds Corp
Deutsche Telekom Ag
Walt Disney Co
Alphabet Inc
Molson Coors Brewing Co
Amazon.com Inc
General Motors Corp
US Government
Netflix Inc
Facebook Inc
Mars Inc
21st Century Fox Inc
American Express Co
Coca-Cola Co
Anheuser-Busch InBev
CBS Corp
Source: Kantar Media