Based on 2017 year-end OOH expenditures
(in rank order)
Top Ten Product Categories:
MISC SERVICES & AMUSEMENTS
RETAIL
MEDIA & ADVERTISING
RESTAURANTS
PUBLIC TRANS., HOTELS & RESORTS
FINANCIAL
INSURANCE & REAL ESTATE
GOVERNMENT, POLITICS & ORGS
AUTOMOTIVE DEALERS & SERVICES
COMMUNICATIONS
2017 Year-End Release & Category Tables
Top 2017 OOH Advertisers
MCDONALD'S RESTAURANT
APPLE
GEICO
AMERICAN EXPRESS
GOOGLE
AMAZON
COCA-COLA
HBO
VERIZON
CHEVROLET
NETFLIX
WARNER BROS PICTURES
SPRINT
STATE FARM
AT&T
METRO PCS
SAMSUNG
DISNEY
TOYOTA
COMCAST
2017 Megabrands - Top 100 Advertisers
Top 20 OOH Advertiser Parent Companies
COMCAST CORP
TIME WARNER INC
MCDONALD’S CORP
APPLE INC
BERKSHIRE HATHAWAY INC
WALT DISNEY CO
AMERICAN EXPRESS CO
ALPHABET INC
COCA-COLA CO
21ST CENTURY FOX INC
MOLSON COORS BREWING CO
DEUTSCHE TELEKOM AG
AMAZON.COM INC
GENERAL MOTORS CORP
SOFTBANK CORP
AT&T INC
TOYOTA MOTOR CORP
VERIZON COMMUNICATIONS INC
US GOVT
NETFLIX INC
Source: Kantar Media