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Policy Issue Briefs

Staff Contacts:

Myron Laible or Kerry Yoakum

This page features an alphabetical list of topics that are common in discussions about regulating billboards. What does the public think about billboards? How are billboards taxed? Does the First Amendment apply to advertising? The documents linked below define terms, provide background, and include research. Most of these documents are issue briefs that include industry talking points. These documents are intended as educational primers for OAAA members, and are suitable as hand-out materials. 

Staff Contacts:

Myron Laible or Kerry Yoakum

This page features an alphabetical list of topics that are common in discussions about regulating billboards. What does the public think about billboards? How are billboards taxed? Does the First Amendment apply to advertising? The documents linked below define terms, provide background, and include research. Most of these documents are issue briefs that include industry talking points. These documents are intended as educational primers for OAAA members, and are suitable as hand-out materials. 





Property Values
A comprehensive study of thousands of parcels in the county surrounding Tampa, FL, showed that parcels with billboards are more valuable that neighboring parcels. Billboard leases provide additional income for landowners, enhancing property values.

Outdoor Advertising Local Economic Impact Tampa Study



Economic Impact of Billboard Locations on Property Values in Philadelphia (April, 2012)

Public Opinion
The outdoor advertising industry has monitored public opinion toward billboards for over 25 years. The following polls, taken by various independent research groups show that Americans like billboards, believe they promote business, and are useful to drivers. Read more…

An Assessment of the Highway Beautification Act’s Consistency with American Public Opinion

Arbitron LA Billboard Study

Arbitron Cleveland Digital Billboard Study

Mediagenic Digital Billboard Survey 2011

Mediagenic Digital Billboard Survey 2012


If you need more information, contact Myron Laible or Kerry Yoakum at OAAA (202-833-5566).