Home > About OAAA > Who We Are > New Leadership

New Leadership

Meet OAAA President & CEO Anna Bager

OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future.

Anna is a seasoned, omnichannel media veteran with a deep appreciation for the power and potential of OOH. She is a strong advocate for media owners, with proven experience working in Washington on critical issues like technical standards, brand safety, and consumer privacy.

In her more than eight years at IAB, Anna led all digital, mobile, video, programmatic, measurement, and data initiatives, representing members such as Google, Facebook, Amazon, and Disney. Bager has significant leadership experience with many of the key opportunities and challenges facing the OOH industry.

Anna was selected after a comprehensive six-month search that included over 70 media executives from inside and outside of the OOH industry.

Bager succeeds Nancy Fletcher as President & CEO, effective September 16.


Connect with Anna


Meet Anna in Person

Anna will be attending the following events. Please check back for more details closer to the event.

Event              Location             Date
Advertising Week    New York, NY   September 24-26, 2019
ANA Masters of Marketing Conference    Orlando, FL    October 2-4, 2019
Digital Signage Week OOH Reception   New York, NY    October 14, 2019 
DPAA Video Everywhere Summit   New York, NY   October 15, 2019
Daily DOOH Investor Conference    New York, NY   October 16, 2019
AdTech: OOH   New York, NY    October 17, 2019