OAAA - Public Service - Public Service Policy

OAAA Public Service Policy

The outdoor industry has a proud tradition of participating in national and local public service campaigns, donating over $390 million in space and production each year.

As the outdoor industry’s national trade association, OAAA facilitates several national campaigns for members to participate in each year. Organizations participating in OAAA's public service program become eligible by meeting the following criteria:

Non-profit; charitable or civic in nature.
Spending no money for advertising time or space in any competing medium.
Communicating a message which is not commercial, political, or editorial in nature.
Promoting a campaign on a national level.

Each year, OAAA supports several national public service campaigns. These partners are supported in a variety of ways, including assisting the nonprofit organization in the design of the outdoor work and asking outdoor companies to post the PSA on a pro-bono space available basis. Posting fees may or may not be charged, depending on the company. The public service recipient is responsible for the poster/vinyl production costs and pays all shipping fees.

OAAA-supported public service campaigns are intended to run on traditional static billboards and other traditional out of home display formats.

Campaign Selection Process

In order to be considered as an OAAA national public service campaign, the following materials must be submitted to OAAA for review. Materials will not be returned.

1. What is the focus of this campaign?

It should be focused on an issue of real concern in the community, for example: crime prevention, children, health, and the environment.

2. What is newsworthy about this campaign or organization?

3. Show examples of the creative.

Creative must be excellent; preferably with a call to action (i.e. 1-800 number or website). OAAA Creative Committee members will often offer suggestions to improve sponsored campaigns.

4. Local "partners" who will become involved must be identified.

5. Contact information for campaign participants.

6. What is the budget available for production, posting fees, and/or shipping?

7. What is the time frame for the campaign?

8. Are there any specific cities the campaign is trying to target?

If so, please list those cities.

Packets should be emailed to jgolimowski@oaaa.org or sent to the following address:

OAAA
ATTN: Jeff Golimowski
1850 M Street, NW
Suite 1040
Washington, DC 20036

Any questions about the OAAA public service policy can be directed to Jeff Golimowski's attention (jgolimowski@oaaa.org).