Basic OAAA Member Benefits

Weekly electronic newsletter, Outdoor Outlook, Newsclips and Hot News.

OAAA member mailings and fax updates providing the latest news and information.

Access to customized industry information.

Access to case studies and research in a wide range of categories.

Latest statistics on industry size, revenue growth, sales trends and emerging markets.

Member rates for all materials, conferences and meetings, many of which are available only to OAAA members.

Company listing with hyperlink on the OAAA website.

Access to the member area of the OAAA website.

Unlimited access to the on-line OAAA Creative Library.

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General

Any company that owns or operates billboards in the United States.

In addition to the Basic Member Benefits, General members receive the following:

Government Relations

Protection of the industry on Capitol Hill and with regulatory agencies.

Assistance and regular updates on industry legislative, regulatory and legal issues.

Professional conferences, training and materials to build an effective government relations program in your company.

OAAA staff travel to your market to provide in-depth public affairs training, technical assistance, expert witnesses and assistance.

Participation in the OAAA Legislative Conference, an update of all regulatory issues at the local, state and federal level.

Participation in the OAAA Legal Seminar, a discussion of current legal developments across the country.

Participation in the OAAA Capitol Hill Fly-In, a day to visit Members of Congress.

Marketing

Invitation to the annual Outdoor Media Day Seminar for advertisers and agencies.

Invitation to Annaul OBIE Awards show celebrating creative excellence in outdoor advertising.

Sales training and consultation.

Phone support for sales and marketing statistics, custom research analyses.

Membership

Bi-annual National Convention and Trade Show.

Communications

Regular press briefings.

Publications.

Public service campaign support.

Product Quality and Improvement

Bi-annual Operations Seminar and Trade Show.

Operations Guidelines Manuals.

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Other Outdoor Media
Any company that sells space for advertising on street furniture, transit or alternative outdoor media displays.

Street Furniture Council
Any company that sells advertising space on displays positioned at close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic. (Includes: bus shelters, bus benches, newsstands & newsracks, kiosks, public telephones, shopping mall displays, in-store displays, and convenience store displays).

Transit Council
Any company that sells advertising space on displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.  (Includes: truckside advertising, mobile billboard displays, bus displays, rail displays, airport displays, taxi displays and auto wraps).

Alternative Outdoor Media Council
Any company that sells advertising space on non-traditional locations outside the home intended to reach a more localized target. (Includes: stadium, airborne, marine vessel, beach, ski resort, golf course, rest area, bicycle rack panels, gas pump panels, parking meter panels, postcards and place based media among others).

In addition to the Basic Member Benefits, Other Outdoor Media members receive the following:

Membership on OAAA committees focusing on the special needs of other outdoor media advertising members.

Professional consultation for virtually any issue you have, with phone support for custom solutions to your sales needs.

Sales training programs to give you a keen advantage in the marketplace.

Access to case studies in a wide range of categories.

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Supplier

Any company or individual providing services or products to the outdoor advertising industry.

In addition to the Basic Member Benefits, Supplier members receive the following:

Inclusion in the annual OAAA Suppliers Directory used by outdoor operators and advertisers to identify and locate industry vendors.

Advance “Member Only” notification and special exhibitor pricing for participation in all OAAA trade shows, including the National Convention and the Operations Seminar.

Free OAAA Member Roster, containing the names, addresses, phone and fax numbers and other contact information for all OAAA member companies.

The opportunity to participate in all OAAA "Member Only" events, offering one-on-one interaction with company operators.

Customized OAAA mailing lists, on computer disc, labels or by email to maximize your marketing efforts.

Representation by the OAAA Suppliers Council, an OAAA standing committee formed to address important supplier needs.  The Chairman of the Suppliers Council is a voting member of the OAAA Board of Directors.

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Financial

Any company or individual providing financial services to the outdoor advertising industry.

In addition to the Basic Member Benefits, Financial members receive the following:

Inclusion in the OAAA Financial Member portion of the OAAA Member Roster used by outdoor operators and advertisers to identify and locate industry consultants.

Free OAAA Member Roster, containing the names, addresses, phone numbers and other contact information for all OAAA member companies.

Customized OAAA mailing lists, on computer disc or labels.

The opportunity to participate in OAAA "Member Only" events offering one-on-one interaction with company operators.

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Attorney

Any individual or firm providing legal services to the outdoor advertising industry.

In addition to the Basic Member Benefits, Attorney members receive the following:

A monthly Legal Report written by OAAA General Counsel, Eric Rubin, highlighting relevant legal issues impacting the outdoor advertising industry.

The opportunity to participate in the OAAA Legal Seminar and the OAAA Legislative Conference.

Inclusion in special OAAA Attorneys Directory and Membership Roster which is distributed to outdoor advertising company principals.

Free OAAA Member Roster, containing the names, addresses, phone numbers and other contact information for all OAAA member companies.

Access to OAAA's state experts in regulatory and legislative issues.

The "Member Log-In" section of the OAAA website will provide extensive legal information to OAAA Attorney members.

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Affiliate

Any company or individual supporting the goals of the outdoor advertising industry.  (Includes advertisers, ad agencies, state outdoor associations and other trade groups and coalitions.)

In addition to the Basic Member Benefits, Affiliate members receive the following:

Access to OAAA mailing lists of outdoor media companies and suppliers.

Regular "Member Only" updates on industry trends and developments.

Invitation to the annual OAAA Outdoor Day Seminar for advertisers and agencies.

Access to case studies in a wide range of categories.

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Advertisers Council

Any company or individual who is involved in the design, planning or media buying of outdoor advertising.  (Includes advertisers, ad agencies and media buying services.)

In addition to the Basic Membership Benefits, Advertiser members receive the following:

Access to OAAA mailing lists of outdoor media companies and suppliers.

Regular "Member Only" updates on industry trends and developments including monthly Research Reports.

Invitation to the annual OAAA Outdoor Day Seminar for advertisers and agencies.

Invitation to annaul OBIE Awards show celebrating creative excellence in outdoor advertising.

Access to case studies in a wide range of categories.

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International

Any outdoor company or individual doing business outside the United States and interested in the OAAA and its services.

In addition to the Basic Member Benefits, International members receive the following:

Timely updates on trends and information affecting the global outdoor advertising industry.

Deep resource center for outdoor advertising research and creative references.

Access to case studies in a wide range of categories.

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