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The OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

There are five main OAAA membership categories:

General
Any company that owns or operates billboards in the United States.

Other Outdoor Media
Any company that sells space for advertising on street furniture, transit or alternative outdoor media displays.

Associate
Any company or individual providing services or products to the outdoor advertising industry. Includes supplier, financial, and attorney members.

Affiliate
Any company or individual using the outdoor medium and/or supporting the goals of the outdoor advertising industry. Includes advertisers, ad agencies, media buying services, highway advertisers, state outdoor associations and other trade groups and coalitions.

International
Any company or individual doing business outside of the United States and interested in the OAAA, and its services.

The OAAA is governed by a Board of Directors elected by the membership.

The OAAA's strategic focus is on government relations, marketing, communications, membership, and operations.

The OAAA is headquartered in Washington, DC.