Stay Connected
 Home > Stay Connected > Press Releases
Print Print   Email    

Press Releases

<< Return to List

133 OOH Campaigns Are in the Running for a 2018 OBIE Award

Date: February 12, 2018

Body:

 

 

Contact:        Nicole Randall
(202) 833-5566
nhayes@oaaa.org


133 OOH Campaigns Are in the Running for a 2018 OBIE Award


February 12, 2018 (Washington, DC) – The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.

Bronze, Silver, and Gold OBIE Awards, as well as a single Platinum Award and four Craft Awards, will be presented to those selected amongst this year’s finalists. Campaigns were chosen from 18 different categories, including several categories introduced last year to highlight engagement and customization in OOH.

“Every year we see new and exciting entries that demonstrate the power and beauty of OOH,” said OAAA’s Chief Marketing Officer Stephen Freitas. “This year was no different, with hundreds of exceptional entries that made the awards program more competitive than ever.”

“When designing for OOH, it is important to make it beautiful, have fun with it, and tell consumers something they need to know,” said Chief Judge Matt Murphy of 72andSunny.

The 2018 winners will be announced at the OBIE Awards Show on Tuesday, May 8. The event will be held as part of the Geopath\OAAA National Conference & Expo at the JW Marriott in Austin, TX.

High resolution images of are available. Contact Nicole Randall, OAAA, at (202) 833-5566 or nrandall@oaaa.org.

Here is the full list of finalists:

AGENCY

ADVERTISER

TITLE OF WORK

22squared

Lamar Advertising

Irma Gives Back

22squared

Lamar Advertising

Irma Gives Back

72andSunny

Dropbox

Unlock Creative Energy

Adams + Fairway

Adams + Fairway

Adam West Tribute

Adams + Fairway

Adams + Fairway

RIP Adam West

Adams + Fairway

Adams + Fairway

Eclipse Live Feed

Adams + Fairway

Adams + Fairway

Eclipse Live Feed

Adams + Fairway

Adams + Fairway

Take a Moment

Adams + Fairway

Adams + Fairway

National Moment of Remembrance

Adams + Fairway

Adams Outdoor Advertising

Symbols

Adams + Fairway

Ashton Senior Living

BINGO

Adams + Fairway

Budget Blinds

Keep what you do at home private

Adams + Fairway

Chocolates On Broadway

Chocoholics…

Adams + Fairway

Crunch Fitness

Tai Boxing and Cylcing Class

Adams + Fairway

Crunch Fitness

Tai Boxing and Cylcing Class

Adams + Fairway

Discover Kalamazoo

Discover

Adams + Fairway

Gilmore Car Museum

Spirits

Adams + Fairway

Jeff Cook Real Estate

Upgrading or Downsizing Icons

Adams + Fairway

La Crosse Archery

Hunting Countdown

Adams + Fairway

Mercedes Benz Vans

Static and Digital Hiring Countdown

Adams + Fairway

Mercedes Benz Vans

Static and Digital Hiring Countdown

Adams + Fairway

Natürlich

NO ARTIFICIAL INGREDIENTS. NO PHOTOS.

Adams + Fairway

Royal Asian Buffet

Sushi Roll

Adams + Fairway

Steve's Flowers & Gifts, Inc.

Steve's Punny Bulletins

AHF Worldwide

AIDS Healthcare Foundation

#StandAgainstHate

AllOver Media

AllOver Media

AllOver Media Indoor self-promo

Amélie Company

Colorado Department of Transportation

320 Movement

Amélie Company

Colorado Department of Transportation

320 Movement

Anderson Marketing

Freetail Brewing Company

Hang with a Local

AWESTRUCK Marketing Group and 360i

Bravo Media

Watch What Happens Live: Plead the 5th Truck

BBDO New York & Monster Media

Johnson & Johnson

Crying Baby

BLT Communications, LLC

Paramount Pictures

Baywatch Movie Winter Weather Triggered Campaign

BLT Communications, LLC

Paramount Pictures

Transformers: The Last Knight - VRT Autobot & Decepticon

BLT Communications, LLC

Paramount Pictures

Transformers: The Last Knight - VRT Autobot & Decepticon

Burns Marketing

Colorado Hospital Association

Where for Care

BVK

Reno Sparks Convention & Visitors Authority

Great Contrasts

Christie's

Christie's

Roy Lichtenstein, Red and White Brushstrokes for the Post-War and Contemporary Art Evening Sale

Civic Entertainment Group and 360i

Bravo Media

A Night With My Ex: The EX-hibition

Clear Channel Outdoor

The Sunny Plumber

The Sunny Plumber

Clear Channel Outdoor DC/Baltimore

Maryland Science Center

Science Center Eclipse 2017 Digital Campaign

Cole & Weber

Washington State Lottery

Destination Imagination

Colle McVoy

Jackson Hole Travel & Tourism Board

Stay Wild

Colle McVoy

Jackson Hole Travel & Tourism Board

Stay Wild

Colossal Media  Adidas  Hit This Ground Running
Colossal Media  Adidas Hit This Ground Running

Copacino+Fujikado

Premera Blue Cross

Always In Your Corner

Copacino+Fujikado

Seattle Goodwill Industries

Here Today. Gone Today. - Campaign

Copacino+Fujikado

WA Forest Protection Association

50 Million Trees

Division of Labor

San Francisco Museum of Modern Art

Icon Campaign

Droga5

The New York Times

The Truth is Hard

Extra Credit Projects

Brave Beginnings

Brave Beginnings CinemaCon Kiosks

Extra Credit Projects

Members First Credit Union

MFCU Raising The Bar

Extra Credit Projects

YMCA of Greater Grand Rapids

YMCA 150th Anniversary Campaign

Extra Credit Projects

YMCA of Greater Grand Rapids

YMCA Gala Kiosk Campaign

Fortnight Collective

Made In Nature

Take It From Nature

Fortnight Collective

Yasso Frozen Greek Yogurt

Boom Goes the Ice Cream

GDC Marketing

Witte Museum

New Witte Dinosaur

Grandesign, Outdoor Media Group & Warner Bros Pictures

Warner Bros Pictures

The Neibolt House Experience

HBO

HBO

Last Week Tonight With John Oliver Season 4 Key Art

Industria Creative

FX

J. Walter Thompson

St. Louis Children's Hospital

Remission Bell

Jackson Marketing

Senior League World Series

Hole in the Wall

Jennifer Bolande

X

Visible Distance / Second Sight

Kinetic Worldwide and Intersection

Abbott Laboratories

Abbott Chicago Marathon Plan

Kinetic Worldwide

MillerCoors

Miller Lite NFL Alliance Support

Kinetic Worldwide

NBC

This Is Us "Share Your Moment"

Kinetic Worldwide

United Airlines

United Dynamic Taxi Top

Kinetic Worlwide

United Airlines

United Dynamic Taxi Top

Kinetic Worldwide

Universal Pictures

Minions Take Over NYC with First Ever 3D Taxi Tops

Kre8 Media Outdoor Advertising

Cirque Du Soleil

Zumanity Iconic Mobile Billboard

Lamar Advertising Company

Lamar Advertising

David Cassidy Tribute

Lamar Advertising Company

Lamar Advertising

Heart Broken

Laneterralever

Mt Baker Vapor

Mt Baker Vapor OOH Boards

Laughlin Constable, Inc.

Wisconsin Department of Tourism

Fall Colors

Laughlin Constable, Inc.

Wisconsin Department of Tourism

Fall Colors

Leo Burnett

Nintendo Switch

The Legend of Zelda: Breath of the Wild

Lindeman Associates; DonerLA

Netflix

Stranger Things 2

Lindeman Associates; DonerLA

Netflix

Stranger Things 2

Lord Danger

Halo Top Ice Cream

Eat the Ice Cream

Mediahub Mullen Lowe

JetBlue

JetBlue Bermuda Calling

Meyocks

Hy-Vee

Hy-vee - NFL Teams Sponsorship

Milwaukee Brewers Baseball Club

Milwaukee Brewers Baseball Club

Rolling Away the Tarp

Milwaukee Brewers Baseball Club

Milwaukee Brewers Baseball Club

Rolling Away the Tarp

Minnesota Public Radio

Minnesota Public Radio

The Antidote

National Geographic Society

National Geographic Society

#SaveTogether

National Geographic Society

National Geographic Society

#SaveTogether

Nemo Design

Mammoth Mountain

3D Beanie

Nemo Design

Mammoth Mountain

3D Beanie

Olson

Travel Belize

"A Curious Place"

OUTFRONT Studios

104.7 The Fish

Show Your Fish

OUTFRONT Studios

Chattahoochee Plastic Surgery

Make 'Em Rise

OUTFRONT Studios

Dunkin Donuts

Seasonal Campaign

OUTFRONT Studios

MADD

She was only 10.

OUTFRONT Studios

Michigan State Football

Go Green Go White

OUTFRONT Studios

OUTFRONT Media

Dream

OUTFRONT Studios

OUTFRONT Media

Thank You Ned

OUTFRONT Studios

San Diego Taco Fest

2017 San Diego Taco Fest

Periscope

Minnesota State Lottery

I'MN

PPK

PPK

Clown Attacks Shark

PPK

The Florida Aquarium

Mother's Day Fish Flowers Campaign

Rapport LA & Universal McCann

Hulu

Hulu Black Friday Lounge

Reagan Outdoor Advertising-Creative Department

Robert J. DeBry & Associates

Little Trees

Serve Marketing

City of Milwaukee Health Department/Lifecourse Initiative for Healthy Families

Strong Baby

Shepard Fairey / Obey Giant Art

OBEY GIANT ART

OBEY GIANT Orlando

Sid Lee

The North Face

Walls are Meant for Climbing

space150

Coca-Cola

The Coca-Cola Times Square Billboard

Spotify

Spotify

2018 Goals

Spotify

Spotify

2018 Goals

Spotify

Spotify

2018 Goals

Starcom

Samsung

Infinity Screen

Sterling Cooper Draper Pryce & DAVID the Agency

Kraft Foods

Pass the Heinz

Sukle Advertising & Design

Great Outdoors Colorado

Generation Wild 2D Bus Shelters

Sukle Advertising & Design

Great Outdoors Colorado

Generation Wild 3D Bus Shelters

Sukle Advertising & Design

Great Outdoors Colorado

Generation Wild Billboard - Roll down a hill

Sukle Advertising & Design

Great Outdoors Colorado

Generation Wild Billboards Trees

The Great Society

The UnTattoo Parlor

The UnTattoo Parlor "Man's Back"

truTV Creative team

truTV

I'm Sorry series premiere

Viceland

Viceland

FIND US

Viceland

Viceland

Hamilton's Pharmacopeia

Viceland

Viceland

Hamilton's Pharmacopeia

Viceland

Viceland

Weed Week

Viceland

Viceland

Weed Week: Coachella Aerial Banner

Viceland

Viceland

Weed Week: Storefronts

Viceland

Viceland

Weed Week: Walk of Fame

Walt Disney Studios Creative Marketing

Walt Disney Studios Pictures

Star Wars: The Last Jedi Half Time Takover Trailer Debut

Walt Disney Studios Creative Print Marketing

Walt Disney Studios Pictures

Coco Glow Bulletin

Walt Disney Studios Creative Print Marketing

Walt Disney Studios Pictures

Coco Glow Bulletin

Walz Tetrick Advertising

Kansas City Royals

Raised Royal Mural Campaign

Walz Tetrick Advertising

Park University

Pirate Hook

Wieden + Kennedy New York

Delta

Delta Dating Wall

Wieden + Kennedy New York

Delta

Delta Dating Wall; Delta Destinations; Delta at Smorgasburg; Delta InstaTrips

Work In Progress

truTV

Adam Ruins the Real World

Zulu Alpha Kilo

Harley-Davidson Canada

Common Ground

 

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7.6 billion annually in ad revenues and donates more than $500 million in space each year to public service efforts. For more information, please visit www.oaaa.org.

 

<< Return to List