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Out of Home Advertising Up 4.7% in Q1 2015

FOR IMMEDIATE RELEASE



Contact:Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

Out of Home Advertising Up 4.7% in Q1 2015

May 21, 2015 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. OOH outperformed all other forms of traditional media, which as a whole were down, according to Kantar Media.

“The first few months of the year reflected strong growth across all OOH formats and an increase in nine of the top 10 product categories," said OAAA President & CEO Nancy Fletcher. "OOH also significantly outperformed GDP, beating it by over four percentage points.”

The nine revenue growth categories included Miscellaneous Services and Amusements; Retail; Media & Advertising; Public Transportation; Hotels & Resorts; Financial; Government, Politics & Organizations; Insurance & Real Estate; Communications; and Automotive Dealers and Services. 

Ranked in order of OOH spending, the top 10 advertisers in the first quarter were McDonalds, Apple, Metro PCS, Verizon, Warner Bros Pictures, T-Mobile, Chase, Citi, HBO, and Samsung. 

Among the top 30 OOH advertisers, those with increases greater than the OOH quarterly growth of 4.7 percent included (in order of growth): Charles Schwab, Cadillac, Microsoft, Google, Universal Pictures, Verizon, Warner Bros Pictures, American Express, New York State Lottery, T-Mobile, Samsung, Cox, Chick-Fil-A Restaurant, Geico, Metro PCS, HSBC, and Apple.

“The industry displayed broad strength with increases in the billboard, transit, and street furniture segments, which also reflects the growing importance of the digital platform and OOH’s ability to connect with mobile consumers,” said Stephen Freitas, OAAA chief marketing officer.

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, alternative, and cinema advertising.

For more information about specific category spend, please contact Nicole Hayes at nhayes@oaaa.org or (202) 833-5566.

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.

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