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New Mobile App Supports OOH Sales Teams on the Go

Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org 

New Mobile App Supports OOH Sales Teams on the Go

OOH Resource App Brings OOH Facts, Presentations to Sales Team Tablets

San Diego (May 12, 2015) – A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. The app was launched today at the 2015 OAAA\TAB National Convention + Expo.

“This new app is the first of its kind in the OOH industry,” said Stephen Freitas, OAAA chief marketing officer. “Sales professionals will have all information they need in the palm of their hands as they prepare for and present at face-to-face client meetings, proving the value of OOH with stunning visuals, reputable advertising research, and detailed case studies.”

Using the app, OAAA members can inform clients about how the medium is measured, how it compares to other ad media, its effectiveness with all audiences, how it converges with mobile and social networks to engage consumers, and show case on local and national OOH campaigns.

The app also contains integrated modules for the OOH Creative Testing Tool, which allows users to view OOH creative in the environment; the OOH Creative Library, which features award –winning OOH creative; and the OOH Video Library, where users can access videos that highlight the power of OOH. Information of particular interest to customers can be saved in a shopping cart and emailed at the conclusion of a meeting.

Freitas added, “This app is a dream come true for OOH sales professionals on the road pitching and presenting to clients. With a simple flick of the mobile screen, many OOH resources found on the OAAA website can be easily and quickly displayed and shared.”

The OOH Resource App can be downloaded from the Apple App Store and requires an OAAA member login and password.

For more information or content screen shots, please contact Nicole Hayes at nhayes@oaaa.org or (202) 833-5566.

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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.

 

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