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HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising

FOR IMMEDIATE RELEASE


Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org




 HBO® Inducted into OBIE Hall of Fame for Exemplary Out of Home Advertising


March 9, 2015 (Washington, DC) – The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Estab¬lished in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

“Here is a brand that is constantly delivering entertaining, engaging advertising,” said Dave Loew, 2015 OBIE chief judge and creative director at Leo Burnett, Chicago. “HBO has an amazing track record of OOH work, so persuasive and so compelling time and time again.” 

Since HBO first began to entertain households in 1972, the premium cable network’s use of simple yet powerful images and advertising concepts has captured the attention of potential viewers and long-time fans. For many of the network's award-winning series, internationally acclaimed special events, and featured presentations, HBO has used multiple OOH formats over the decades to spotlight and encourage knowledge, artistry, and laughter. 

“HBO’s exceptional creative culture perfectly complements its relationship with OOH,” commented Stephen Freitas, OAAA chief marketing officer. “HBO uses the medium to inspire originality, a quality also reflected in the breadth of its programming. The brand has also made great use of interactive OOH in the last few years, engaging with viewers and personalizing experiences with their favorite HBO programs.”

HBO will be presented with its award alongside this year’s OBIE winners at the 73rd OBIE Awards ceremony on Tuesday, May 12 during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA. 


High resolution images of HBO’s OOH advertising over the years are available. Contact Nicole Hayes at (202) 833-5566 or nhayes@oaaa.org.

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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.


 

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