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May 09, 2018 - Billboard Campaign for Utah Online Real Estate Start Up Homie Earns National Advertising Award
The Outdoor Advertising Association of America (OAAA) and Geopath presented the 2018 OOH Local Case Study Award to Lee Houghton, YESCO Outdoor Media, for online real estate startup Homie. With strategic targeting and placement of 15 billboards across three Utah counties, Homie attributes 25 percent of its revenue and 800,000 daily website impressions to OOH.

May 09, 2018 - INTERSECTION Honored with the Ad Council’s Crystal Bell Award
INTERSECTION was recognized with the Ad Council’s Crystal Bell award today at the 2018 GEOPATH/OAAA National Convention + Expo in Austin, Texas. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs.

May 08, 2018 - Outdoor Advertising Association of America Taps Publicis New York as AOR
The Outdoor Advertising Association of America (OAAA), names Publicis New York as agency-of-record (AOR), effective immediately. Publicis New York won in a confidential, multi-agency review. OAAA is the national trade association for the out of home (OOH) advertising industry, and the association represents more than 90 percent of the U.S. OOH industry based on revenues.

May 08, 2018 - 60 OBIE Awards Presented for Exceptional Design, Creativity in Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards tonight at the 76th OBIE Awards Show, held during the 2018 Geopath/OAAA National Convention + Expo in Austin, TX. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

May 07, 2018 - New Study: Media Plans Optimized with Higher Investments in OOH
OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent. OOH is shown to have the greatest impact on awareness, recommendation, and purchase-intent metrics for brands.

March 23, 2018 - Out of Home Advertising Up 1.2% to $7.7 Billion in 2017
Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

February 12, 2018 - MillerCoors to be Inducted into the OBIE Hall of Fame for Excellence in OOH Advertising
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. MillerCoors has been chosen to be inducted into the OBIE Hall of Fame.

February 12, 2018 - 133 OOH Campaigns Are in the Running for a 2018 OBIE Award
The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.

January 08, 2018 - New Study Outlines OOH Opportunities in Smart Cities
The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA).