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Out of Home Advertising Up 1.2% to $7.7 Billion in 2017


Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).
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MillerCoors to be Inducted into the OBIE Hall of Fame for Excellence in OOH Advertising


Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. MillerCoors has been chosen to be inducted into the OBIE Hall of Fame.
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133 OOH Campaigns Are in the Running for a 2018 OBIE Award


The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.
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New Study Outlines OOH Opportunities in Smart Cities


The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). 
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