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Current Articles Count: 120

April 27, 2017 - SQAD Releases Industry‐First Out of Home Cost Research Database
Average/Low/High Cost Transparency for Billboards & Street Furniture in the top 100 DMA & CBSA Markets

March 16, 2017 - Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising

March 08, 2017 - Out of Home Ad Revenue Reaches Historic High in 2016
Revenue Was Up 3.1% to $7.6 Billion

March 06, 2017 - Consumers Notice Roadside Posters More than Digital Media
Posters Drive Local Business, Online Engagement

February 27, 2017 - New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

February 13, 2017 - 115 Campaigns Vying for Top Awards in Out of Home Advertising Design
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

November 29, 2016 - WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign
MacDonald Media and Merlino Media Win Ratings-Driven Media Planning Award for Sparkling ICE Campaign.

November 29, 2016 - Out of Home Advertising Up 2% in Q3 2016
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

September 06, 2016 - “Vote to Count” Campaign Seeks to Drive More Americans to Polls
New Effort from Outdoor Advertising Association of America and Partners + Napier Uses Out of Home Ads to Send Powerful Message

September 06, 2016 - Digital Billboards Win in Court
Federal appeals court upholds government regulations; Rejects Scenic America’s attack on digital billboards

August 19, 2016 - Out of Home Advertising Up 4.1% in Q2 2016
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

August 01, 2016 - OAAA Joins Broader Industry in Addressing New, Emerging Ad Technologies & Practices
Outdoor Advertising Association Partners with Digital Advertising Alliance to Promote Responsible Data Principles for OOH Advertising

May 19, 2016 - Out of Home Advertising Up 3.3% in Q1 2016
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

April 20, 2016 - Lamar Advertising Company Honored with the Ad Council’s Crystal Bell Award
Lamar Advertising Company was recognized with the Ad Council’s Crystal Bell award at today’s TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

April 19, 2016 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors

April 18, 2016 - Adults Notice OOH Ads with High Levels of Engagement
New Study Finds More Than 90% of US Travelers Notice OOH Advertising

March 21, 2016 - Outdoor Advertising Association of America Exposes Digital's Reality Problem
New report reveals how out of home advertising drives real online engagement in an era of digital fraud.

March 03, 2016 - Out of Home Advertising Up 4.6% to $7.3 Billion in 2015
2015 Revenue Tops Previous Historical High Set in 2007 

February 04, 2016 - New Study Highlights Local Economic Impact of OOH
Study Finds Average 74% of Billboard Advertisers are Local Businesses

November 23, 2015 - Out of Home Advertising Up 4.3% in Q3 2015
OOH Continues to Outpace Other Traditional Media and GDP.

September 28, 2015 - New Campaign Boldly Demonstrates the Real Power of Out of Home
The out of home (OOH) advertising industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign designed to prove the unique strengths and marketing effectiveness of OOH.

August 18, 2015 - Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

July 23, 2015 - New Study Highlights Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

May 12, 2015 - 38 OBIE Awards Presented for Exceptional Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

May 12, 2015 - New Mobile App Supports OOH Sales Teams on the Go
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets.


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