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May 19, 2017 - National Geographic & OAAA Members Launch Important Out of Home Campaign Across Major U.S. Cities on Endangered Species Day

#SaveTogether Campaign Aimed at Saving Species Launches Today

May 17, 2017 - 48 OBIE Awards Presented for Exceptional Out of Home Advertising
Twitter Wins New Top Award for #What’sHappening Campaign

May 17, 2017 - Out of Home Industry Leaders Presented with Top Awards
Reagan Outdoor Advertising Chairman William Reagan Received Highest Honor in OOH

May 17, 2017 - Clear Channel Outdoor Americas Honored with the Ad Council’s Crystal Bell Award
Clear Channel Outdoor Americas was recognized with the Ad Council’s Crystal Bell award today at the 2017 OAAA\Geopath National Convention + Expo in New Orleans, Louisiana. Each year, this award is presented to one out of home (OOH)

May 16, 2017 - Lamar Advertising CEO to Chair Out of Home Industry Trade Group
OAAA Elects Three New Officers, Five New Members to the 2017-2019 Board of Directors  

May 16, 2017 - New Study: Out of Home Advertising Delivers $5.97 in Revenue ROI
OOH ROI Beats Print and Digital Search

April 27, 2017 - SQAD Releases Industry‐First Out of Home Cost Research Database
Average/Low/High Cost Transparency for Billboards & Street Furniture in the top 100 DMA & CBSA Markets

March 16, 2017 - Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising

March 08, 2017 - Out of Home Ad Revenue Reaches Historic High in 2016
Revenue Was Up 3.1% to $7.6 Billion

March 06, 2017 - Consumers Notice Roadside Posters More than Digital Media
Posters Drive Local Business, Online Engagement

February 27, 2017 - New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

February 13, 2017 - 115 Campaigns Vying for Top Awards in Out of Home Advertising Design
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

November 29, 2016 - WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign
MacDonald Media and Merlino Media Win Ratings-Driven Media Planning Award for Sparkling ICE Campaign.

November 29, 2016 - Out of Home Advertising Up 2% in Q3 2016
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

September 06, 2016 - “Vote to Count” Campaign Seeks to Drive More Americans to Polls
New Effort from Outdoor Advertising Association of America and Partners + Napier Uses Out of Home Ads to Send Powerful Message

September 06, 2016 - Digital Billboards Win in Court
Federal appeals court upholds government regulations; Rejects Scenic America’s attack on digital billboards

August 19, 2016 - Out of Home Advertising Up 4.1% in Q2 2016
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

August 01, 2016 - OAAA Joins Broader Industry in Addressing New, Emerging Ad Technologies & Practices
Outdoor Advertising Association Partners with Digital Advertising Alliance to Promote Responsible Data Principles for OOH Advertising

May 19, 2016 - Out of Home Advertising Up 3.3% in Q1 2016
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

April 20, 2016 - Lamar Advertising Company Honored with the Ad Council’s Crystal Bell Award
Lamar Advertising Company was recognized with the Ad Council’s Crystal Bell award at today’s TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

April 19, 2016 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors

April 18, 2016 - Adults Notice OOH Ads with High Levels of Engagement
New Study Finds More Than 90% of US Travelers Notice OOH Advertising

March 21, 2016 - Outdoor Advertising Association of America Exposes Digital's Reality Problem
New report reveals how out of home advertising drives real online engagement in an era of digital fraud.

March 03, 2016 - Out of Home Advertising Up 4.6% to $7.3 Billion in 2015
2015 Revenue Tops Previous Historical High Set in 2007 

February 04, 2016 - New Study Highlights Local Economic Impact of OOH
Study Finds Average 74% of Billboard Advertisers are Local Businesses


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