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March 16, 2017 - Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising

March 08, 2017 - Out of Home Ad Revenue Reaches Historic High in 2016
Revenue Was Up 3.1% to $7.6 Billion

March 06, 2017 - Consumers Notice Roadside Posters More than Digital Media
Posters Drive Local Business, Online Engagement

New Report Highlights the Power of OOH to Drive Engagement, Awareness February 28, 2017 - New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

February 13, 2017 - 115 Campaigns Vying for Top Awards in Out of Home Advertising Design
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

November 29, 2016 - WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign
MacDonald Media and Merlino Media Win Ratings-Driven Media Planning Award for Sparkling ICE Campaign.

November 29, 2016 - Out of Home Advertising Up 2% in Q3 2016
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

September 06, 2016 - “Vote to Count” Campaign Seeks to Drive More Americans to Polls
New Effort from Outdoor Advertising Association of America and Partners + Napier Uses Out of Home Ads to Send Powerful Message

September 06, 2016 - Digital Billboards Win in Court
Federal appeals court upholds government regulations; Rejects Scenic America’s attack on digital billboards

August 19, 2016 - Out of Home Advertising Up 4.1% in Q2 2016
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

August 01, 2016 - OAAA Joins Broader Industry in Addressing New, Emerging Ad Technologies & Practices
Outdoor Advertising Association Partners with Digital Advertising Alliance to Promote Responsible Data Principles for OOH Advertising

May 19, 2016 - Out of Home Advertising Up 3.3% in Q1 2016
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

April 20, 2016 - Lamar Advertising Company Honored with the Ad Council’s Crystal Bell Award
Lamar Advertising Company was recognized with the Ad Council’s Crystal Bell award at today’s TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

April 19, 2016 - 42 OBIE Awards Presented for Exceptional Out of Home Advertising
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors

April 18, 2016 - Adults Notice OOH Ads with High Levels of Engagement
New Study Finds More Than 90% of US Travelers Notice OOH Advertising

March 21, 2016 - Outdoor Advertising Association of America Exposes Digital's Reality Problem
New report reveals how out of home advertising drives real online engagement in an era of digital fraud.

March 03, 2016 - Out of Home Advertising Up 4.6% to $7.3 Billion in 2015
2015 Revenue Tops Previous Historical High Set in 2007 

February 04, 2016 - New Study Highlights Local Economic Impact of OOH
Study Finds Average 74% of Billboard Advertisers are Local Businesses

November 23, 2015 - Out of Home Advertising Up 4.3% in Q3 2015
OOH Continues to Outpace Other Traditional Media and GDP.

September 28, 2015 - New Campaign Boldly Demonstrates the Real Power of Out of Home
The out of home (OOH) advertising industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign designed to prove the unique strengths and marketing effectiveness of OOH.

August 18, 2015 - Out of Home Advertising Up 3.8% in Q2 2015
Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

July 23, 2015 - New Study Highlights Effectiveness of Digital Billboards
Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

May 12, 2015 - 38 OBIE Awards Presented for Exceptional Out of Home Advertising
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA.

May 12, 2015 - New Mobile App Supports OOH Sales Teams on the Go
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets.

May 12, 2015 - New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase
A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.


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