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February 12, 2018 - MillerCoors to be Inducted into the OBIE Hall of Fame for Excellence in OOH Advertising
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. MillerCoors has been chosen to be inducted into the OBIE Hall of Fame.

February 12, 2018 - 133 OOH Campaigns Are in the Running for a 2018 OBIE Award
The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.

January 08, 2018 - New Study Outlines OOH Opportunities in Smart Cities
The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). 

November 17, 2017 - Out of Home Advertising Up 1.9% in Q3 2017
OOH advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the OAAA. Year-to-date 2017 the OOH industry is up 1.3 percent.

October 16, 2017 - Digital Billboards Win in Court
The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle

August 21, 2017 - Link Media’s Jim McLaughlin Joins Board of National Trade Association
James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA).

August 16, 2017 - Out of Home Advertising Up 1.5% in Q2 2017
Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, and outperformed all traditional local media, which was down the first half of 2017, according to an OAAA analysis of Kantar Media data.

May 19, 2017 - National Geographic & OAAA Members Launch Important Out of Home Campaign Across Major U.S. Cities on Endangered Species Day

#SaveTogether Campaign Aimed at Saving Species Launches Today

May 17, 2017 - 48 OBIE Awards Presented for Exceptional Out of Home Advertising
Twitter Wins New Top Award for #What’sHappening Campaign

May 17, 2017 - Out of Home Industry Leaders Presented with Top Awards
Reagan Outdoor Advertising Chairman William Reagan Received Highest Honor in OOH

May 17, 2017 - Clear Channel Outdoor Americas Honored with the Ad Council’s Crystal Bell Award
Clear Channel Outdoor Americas was recognized with the Ad Council’s Crystal Bell award today at the 2017 OAAA\Geopath National Convention + Expo in New Orleans, Louisiana. Each year, this award is presented to one out of home (OOH)

May 16, 2017 - New Study: Out of Home Advertising Delivers $5.97 in Revenue ROI
OOH ROI Beats Print and Digital Search

May 15, 2017 - Lamar Advertising CEO to Chair Out of Home Industry Trade Group
OAAA Elects Three New Officers, Five New Members to the 2017-2019 Board of Directors  

May 15, 2017 - Out of Home Advertising Up 0.3% in Q1 2017

Out of home (OOH) advertising revenue rose 0.3 percent in the first quarter of 2017 compared to the previous year, accounting for $1.64 billion. The revenue increase marks the industry’s 7th year of consecutive growth.

April 27, 2017 - SQAD Releases Industry‐First Out of Home Cost Research Database
Average/Low/High Cost Transparency for Billboards & Street Furniture in the top 100 DMA & CBSA Markets

March 16, 2017 - Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising

March 08, 2017 - Out of Home Ad Revenue Reaches Historic High in 2016
Revenue Was Up 3.1% to $7.6 Billion

March 06, 2017 - Consumers Notice Roadside Posters More than Digital Media
Posters Drive Local Business, Online Engagement

February 27, 2017 - New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

February 13, 2017 - 115 Campaigns Vying for Top Awards in Out of Home Advertising Design
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

November 29, 2016 - WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign
MacDonald Media and Merlino Media Win Ratings-Driven Media Planning Award for Sparkling ICE Campaign.

November 29, 2016 - Out of Home Advertising Up 2% in Q3 2016
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

September 06, 2016 - “Vote to Count” Campaign Seeks to Drive More Americans to Polls
New Effort from Outdoor Advertising Association of America and Partners + Napier Uses Out of Home Ads to Send Powerful Message

September 06, 2016 - Digital Billboards Win in Court
Federal appeals court upholds government regulations; Rejects Scenic America’s attack on digital billboards

August 19, 2016 - Out of Home Advertising Up 4.1% in Q2 2016
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).


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