The 2015 OAAA\TAB National Convention + Expo was held at the Manchester Grand Hyatt Hotel on May 11 - 13, 2015. The national convention program examined shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify a media campaign.
In San Diego, the program addressed current perceptions about OOH plus examine how the medium can amplify and validate other media, particularly mobile and social applications. The national convention also served as a platform to confirm a future vision for the entire OOH industry to rally around, provide compelling proof-points, and instill confidence in the vibrant future of the industry.
A lineup of respected speakers informed, educated, and inspired the national convention audience. The program included two full mornings of general session presentations and an afternoon packed with motivating workshops. There was something of interest for everyone at the 2015 OAAA\TAB National Convention + Expo.
Check out #AmplifyOOH on Twitter & Instagram to view live conversation form the convention.
Click here to download the official 2015 convention brochure.