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25% of OBIE Honors Go To OOH Media Companies
Date: May 29, 2018
One-quarter of the 2018 OBIE Award finalist campaigns were designed by OOH media companies. Of the 155 finalists, OAAA presented one Gold OBIE Award, one Silver OBIE Award, seven Bronze OBIE Awards, and one Craft Award to OOH media companies.
OAAA’s Chief Marketing Officer Stephen Freitas commented, “Each year we see more OOH media companies enter their in-house campaigns. The medium has steadily become known for its exceptional creative, and OOH media companies are hiring top artists to ensure OOH retains its reputation as effectively eye catching.”
Adams + Fairway procured 21 Finalist campaigns, including one Silver and five Bronze OBIE Awards. The media company’s Eclipse Live Feed, in which the solar eclipse was displayed live on digital billboards in cities that would only see 80 percent of less totality, earned a Silver OBIE in the Nonprofits & Public Service category and a Bronze OBIE in the Contextual OOH category. Another double award winner was the company’s Take a Moment campaign, earning Bronze OBIE Awards in the Engagement and Nonprofits & Public Service categories.
Other OOH media companies earned Finalist recognition in the Nonprofits & Public Service category as they honored local charities. A Bronze award was presented to Lamar Advertising for its remembrance of David Cassidy; Lamar also earned a Finalist certificate for its tribute to Tom Petty. Adams + Fairway earned additional finalist recognition for two different creative executions honoring the late Adam West.
OUTFRONT Studios had multiple Finalists in the Nonprofits & Public Service category, including digital creative to remember OOH industry friend Ned Ross, a nationwide
Mother’s Against Drunk Driving) as art
of OUTFRONT’s OUTreach PSA initiative. OUTFRONT Studios also took home a Gold OBIE Award for its work with the
to honor Martin Luther King, Jr. Day,
and a design to support MADD
(San Diego Taco Fest
, along with four additional finalists certificates in the advertising and brand categories for a total of eight OBIE honors.
The Craft OBIE Award for Illustration (one of the four craft awards) was presented to Colossal Media for its hand-painted OOH work with adidas
on the Hit This Ground Running
, which also won a Bronze OBIE Award in the Retail category.
Additional OOH media companies to win OBIE Finalist honors include:
All Over Media
Indoor Self-Promo (Media)
Clear Channel Outdoor
The Sunny Plumber (Consumer Goods & Services)
Maryland Science Center 2017 Eclipse (Contextual OOH)
Abbot Chicago Marathon Plan (Custom Installation)
Kre8 Media Outdoor Advertising
Cirque Du Soleil Zumanity Mobile Billboard (Custom Installation)
Reagan Outdoor Advertising
Robert J. DeBry & Associates Little Trees (Custom Installation)
See all OBIE Award winners at obieawards.org
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