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OAAA Outlook Newsletter

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Current Articles Count: 24

133 Campaigns Spotlighted as Contenders for 2018 OBIE Awards 133 Campaigns Spotlighted as Contenders for 2018 OBIE Awards

February 12, 2018

OAAA has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the OOH medium.


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OAAA Member Service:  Creative to Honor 'Hometown Olympic Heroes' OAAA Member Service: Creative to Honor 'Hometown Olympic Heroes'

February 5, 2018

As the Winter Olympics begin, OAAA is providing members with user-friendly templates to honor "Hometown Olympic Heroes" on digital OOH formats.  

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Navigating ROI in Today’s Complex Media Landscape Navigating ROI in Today’s Complex Media Landscape

January 29, 2018

In today’s complex advertising marketplace, the importance of advertising ROI has never been greater. Recent research proves OOH rivals TV; outperforms radio, print, and digital display; and dramatically improves the ROI of online search by 40 percent. OAAA offers resources to help the OOH community navigate questions and insights about media ROI.

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OOH Continues to Strengthen Ties to Mobile, Social OOH Continues to Strengthen Ties to Mobile, Social

January 29, 2018

Research tells us OOH drives online and social engagement, most of which today occurs directly via mobile device. As a result, more brands are combining OOH with mobile and social media for thorough, effective advertising and marketing campaigns. 

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‘Pass it On’ Releases New Creative, Celebrities ‘Pass it On’ Releases New Creative, Celebrities

January 22, 2018

For more than 15 years, the Foundation for a Better Life has worked with OAAA to inspire millions of Americans with its Pass it On public service campaign. Since its launch in 2001, the OOH industry has donated more than $285 million in ad space.

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