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OAAA Outlook Newsletter

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Current Articles Count: 41

 



OOH Support for New Global Red Cross Campaign OOH Support for New Global Red Cross Campaign

June 18, 2018

The American Red Cross this month launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood and to help ensure lifesaving blood products are available for patients in need.

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Facebook Uses OOH to Regain User Trust Facebook Uses OOH to Regain User Trust

June 18, 2018

Facebook is a fan of the OOH medium in promoting its social media platform. In past years, ads around the world have encouraged users to keep up with “Friends” and offer instruction on how to use the Facebook Live feature. In 2016, Facebook ranked at 33 on the list of top OOH advertisers in the US. Now Facebook is using OOH to regain its users’ trust.

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Reflections on the FEPE Congress from Global OOH Leaders Reflections on the FEPE Congress from Global OOH Leaders

June 18, 2018

The FEPE International Congress, this year themed “Framing Our Future,” was held this month in Sorrento, Italy and was the biggest yet, with more than 400 attendees from 40 different countries. What follows are insights taken from the Congress by three global OOH leaders: Mark Flys, FEPE; Kym Frank, Geopath; and Charmaine Moldrich, Outdoor Media Association (OMA), all of whom were in attendance.

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Media Case Study Analysis Reaffirms Power of OOH Media Case Study Analysis Reaffirms Power of OOH

June 11, 2018

In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except TV. OOH tied with social media, both more popular than mobile, online display, and video.

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OOH’s Role in Today’s Shift to Experiential Marketing OOH’s Role in Today’s Shift to Experiential Marketing

June 11, 2018

“Marketing is no longer about the stuff you make, but the stories you tell.” Marketing Guru Seth Godin’s words have never been truer in today’s media marketplace. Consumers today expect brands to understand their unique needs and preferences, they crave authenticity and meaningful connections.

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