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OAAA Outlook Newsletter

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Current Articles Count: 25

Insights from the Road: OOH Capabilities that Resonate

November 13, 2017

OAAA has been traveling the US for nearly five years to visit advertising and marketing agencies, touting the use and value of OOH. As part of that agency road show, we also visit OAAA member company offices in the tour markets. 

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Industry Can Be Optimistic About New FHWA Director Industry Can Be Optimistic About New FHWA Director

October 30, 2017

On October 25, a US Senate committee approved the nomination of Paul Trombino as administrator of the Federal Highway Administration, which oversees billboard controls. Michael St. Clair, lobbyist for the billboard industry in Iowa, prepared this report on Trombino, director of Iowa DOT from 2011-2016.

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Digital Billboards Reach New, Mobile Audience Quickly Digital Billboards Reach New, Mobile Audience Quickly

October 23, 2017

Scott DeVico at Connecticut’s emergency service agency faced a tough communications challenge, with time pressure. How could his State reach newly arrived Puerto Ricans evacuating their storm-ravaged island, in two languages?  The answer: Billboards.


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Billboard Lawsuit: Who Was the Industry’s Lawyer? Billboard Lawsuit: Who Was the Industry’s Lawyer?

October 23, 2017

Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again.

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Local Ad Spend to Surge in 2018 Local Ad Spend to Surge in 2018

October 23, 2017

Local advertising in the US will increase 7.6 percent in 2018, compared to 0.4 percent in 2017, according to new data from the Borrell Associates’ “2017 Survey Highlights & 2018 Local Advertising Outlook.” Spending increases typically average around 3 to 4 percent each year. The Borrell outlook is based on a survey of 3,511 advertising and marketing professionals.

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