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Houston Uses Freeway Billboards To Fight Its Overpopulation Of Stray Animals

Date: March 02, 2017

Summary:
Ashley Turner, Mayor Sylvester Turner’s daughter, and City Council member Karla Cisneros, will promote spaying and neutering.

Body:
Houston is launching a new campaign to address an old problem as an outreach effort is underway to promote the spaying and neutering of pets with the goal of reducing the city’s stray animal overpopulation.

The City’s Bureau of Animal Regulation and Care, commonly known as BARC, says it doesn’t have exact figures about strayAlan Ratliff, chair and president of Houston BARC Foundation, Council Member Karla Cisneros –who is holding Otto— Ashley Turner, Mayor Sylvester Turner’s daughter and Lee Vela, vice president of Public Affairs of Clear Channel Outdoor pose next to the campaign’s billboard. animals in Houston, but they are in the thousands.

The intake at BARC’s shelter is about 26,000 animals a year, according to Ashtyn Rivet, the shelter’s deputy assistant director.

A big factor contributing to this situation is insufficient spaying and neutering by pet owners.

Mayor Sylvester Turner’s daughter Ashley Turner is participating in a public outreach campaign organized by BARC’s Foundation to promote spaying and neutering.

The campaign, which starts on March 1st and will last for a year, consists of five freeway billboards showing a photo of Turner, a dog called Otto and City Council Member Karla Cisneros.

Cisneros represents District H and says it is one of the most impacted by the stray animal overpopulation.

“It is a public health issue for me and, so, when we look at where the primary strays are within the city of Houston, they primarily reside in the minority areas of town,” Turner explained at a press conference held at Houston’s City Hall.

Clear Channel Outdoor owns the billboards and Lee Vela, the company’s vice president of Public Affairs, noted they will be “generating about thirteen million market impressions just this month alone.”


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