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Billboards inspired by former Saints Will Smith and Hokie Gajan

Date: April 15, 2016

Summary:
A series of billboards inspired by former New Orleans Saints players Will Smith and Hokie Gajan have sprung up throughout the New Orleans area.

Body:
A series of billboards inspired by former New Orleans Saints players Will Smith and Hokie Gajan have sprung up throughout the New Orleans area. The Saints lost both all-time greats within 48 hours when Smith was shot and killed Saturday night and Gajan died of cancer Monday.

The outdoor advertising company OUTFRONT Media created a series of messages with the signature #lovestrong and will run them through Sunday. The messages include the logo of a Fleur-de-lis wrapped in a heart. One of them reads, “Will, thanks for sharing the love.” Another reads, “Hokie, thanks for sharing the love.” Others say, “Strength should not harm” and “Brave should not hate.”

“Will Smith and Hokie Gajan were both very vocal about their love for their city,” said OUTFRONT’s director of communications and events, Carly Zipp. “When you think about a legacy and memory you want to have, one of love is ideal. So, instead of focusing on the negative, the gun rights fight/argument, we wanted to really speak to the positive to give NOLA some good messaging.”

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