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Celebrities take to digital billboards to promote new recycling system

Date: September 16, 2015

Summary:
Beginning this week Lamar billboards will begin displaying the faces of celebrities such as Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and many others who are introducing the new standardized labels for recycling bins aimed at beginning to repair U.S. recycling, the companies said.

Body:
Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's celebrity-led "Let's recycle right!" campaign, which introduces a new standardized labeling solution for recycling bins. The labeling solution has proven to help people recycle more and has proven to help people "recycle right," according to the announcement.

Beginning this week Lamar billboards will begin displaying the faces of celebrities such as Angie Harmon, Kristen Bell, Bill Maher, Elvis Nolasco, Stana Katic, AnnaSophia Robb, Ian Somerhalder and many others who are introducing the new standardized labels for recycling bins aimed at beginning to repair U.S. recycling, the companies said.

According to the announcement, the society-wide standardized labeling solution and the "Let's" campaign are coming at a critical time when U.S. recycling levels are beginning to fall from an already low 35 percent to 33 percent (according to the U.S. EPA) -- when major recycling haulers are declaring recycling unprofitable and announcing closings of their recycling processing plants.

The standardized labels are designed to be a simple, commonsense solution that the RAA says have proven to increase recycling levels 50-100 percent, while significantly decreasing the amount of "garbage" that is historically thrown in recycling bins "due to a confused, apathetic and often skeptical public." The millions of tons of "garbage" thrown in recycling bins every day has been crippling the quality and economics of recycling, preventing many manufacturers from being able to use the materials, the organization said.

"Proper recycling saves millions of tons of waste, and Recycle Across America's campaign aligns with Lamar's commitment to the environment," said Allie McAlpin, communications director for Lamar Advertising Co., in the announcement. "We are thrilled to showcase the 'Let's' campaign on our digital billboards across the U.S. to raise awareness about this important initiative, and we are proud to continue our relationship with Recycle Across America."

The donated billboard space from Lamar for the Let's campaign, in addition to the donated TV, radio, cable and print from other leading media organizations, is intended to advance the solution of the standardized labels and helping society recycle right. For instance, as a result of the pilot of the "Let's" campaign, Bank of America learned about RAA and began using the standardized labels on the recycling bins in their facilities, which proved to make it easier for their employees and visitors to recycle more and recycle right, the RAA said. Additionally, Bank of America donated 26,000 standardized labels to all the K-12 public schools in Orange County Public School District in Orlando, Florida, to help OCPS students and future generations begin to recycle right as well.

"Lamar is a powerful [ally] to help this solution advance more quickly - at a time in the U.S. when recycling is desperately needing a solution to make it more viable. Lamar was tremendously generous when they donated billboard space for our pilot of the 'Let's' campaign and we are absolutely thrilled and grateful to be partnering with them once again for our official multimedia launch," RAA Executive Director Mitch Hedlund said. "As demonstrated by Bank of America, the 'Let's' PSA ads creates a measurable domino effect of environmental and economic progress that can be directly linked back to the gift of advertising space from amazing media partners such as Lamar. Lamar is an environmental game changer because they are able to inspire change at a macro level and rapidly pollinate progress. We cannot express our gratitude to them enough."

See the full article here.


 

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