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115 Campaigns Vying for Top Awards in Out of Home Advertising Design

Date: February 15, 2017

Summary:
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

Body:

FOR IMMEDIATE RELEASE


Contact: Nicole Randall
(202) 833-5566
nrandall@oaaa.org

115 Campaigns Vying for Top Awards in Out of Home Advertising Design

February 13, 2017 (Washington, DC) – The Outdoor Advertising Association of America (OAAA) has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

In addition to multiple Bronze, Silver, and Gold OBIE Awards, OAAA will present the first ever Platinum OBIE Award, as well as four new Craft Awards. Additional categories this year honor OOH work that is contextual, engaging, experiential, and more.

“OOH continues to grow and with it so does the beauty, creativity, and innovation used in creating the work,” said OAAA’s Chief Marketing Officer Stephen Freitas. “We had hundreds of great entries this year that exemplify the effectiveness of the medium.”

The 115 campaigns nominated this year demonstrate the importance of creativity in OOH, and many showcase the medium’s ability to offer a customized experience to capture audience attention. To promote its new exhibit on ancient Greek artifacts, the Field Museum installed a giant Trojan Horse encasing one of Chicago’s most popular subway entrances. The installation could not be missed as passersby snapped photos and tweeted about the experience.

“This year’s finalists demonstrate that it often only takes a few words and a strong visual to create great OOH,” said Chief OBIE Judge Jeanie Caggiano.  “If you can convey a message that is simple yet powerful, you can design for OOH and maybe even win an OBIE.”
 
To demonstrate its vast travel network, American Airlines added a shadow to its logo flying over its many service locations. This “Shadows” campaign demonstrates how stunning imagery paired with a recognizable symbol can relay a powerful message. 

As technologies expand and improve, there are greater opportunities to personalize interactions with consumers. Google Home took innovation to great heights by installing the many impressive features the product offers into multiple transit shelters. Using a touch screen, the shelters allowed commuters to make temperature and lighting adjustments and select music.

The 2017 winners will be announced at the OBIE Awards Gala on Tuesday, May 16. The event will be held as part of the OAAA\Geopath National Convention + Expo at Mardi Gras World in New Orleans, LA. 

Members of the press interested in attending the event should contact Nicole Randall at (202) 833-5566 or nrandall@oaaa.org.

A complete alphabetical list of 2017 OBIE contender agencies and campaigns follows:
72 & Sunny – Google 
72 & Sunny – MillerCoors
Abbot Labs, Intersection, and Kinetic – Abbott Laboratories
Adams+Fairway -- Adams+Fairway
Adams+Fairway -- Belfor Property Restoration
Adams+Fairway -- Belfor Property Restoration
Adams+Fairway -- Charleston Greek Festival
Adams+Fairway -- Chicago Cubs
Adams+Fairway -- Coastal Carolina Fair
Adams+Fairway -- Japanese Motor Works
Adams+Fairway – Lakeview Ford Collision Center 
Adams+Fairway -- Palmetto Mosquito Control
Adams+Fairway -- Stone Haven Supply
Adams+Fairway – Teacher Appreciation Week
Adams+Fairway -- Teacher Appreciation Week
Adams+Fairway -- The McDonald Group Real Estate
Adams+Fairway -- Tribute to Prince
Adams+Fairway – Tribute to Muhammad Ali
AIDS Healthcare Foundation -- AIDS Healthcare Foundation
Amélie Company -- The Colorado Department of Transportation
Amélie Company -- The Colorado Department of Transportation
Amélie Company -- The Colorado Department of Transportation
Amélie Company -- The Colorado Department of Transportation
Amélie Company -- The Colorado Department of Transportation
Amélie Company -- The Colorado Department of Transportation
Arnold Worldwide -- Hershey's
BLT Communications, LLC – Sony Pictures for Ghostbusters
BLT Communications, LLC – Sony Pictures for The Angry Birds Movie
Brand direct, Comedy Central – Comedy Central 
Branded Cities Network – Pepsico
BVK -- Wyoming Office of Tourism
Clear Channel Outdoor, Orlando -- Stanfield Chiropractic
Copacino+Fujikado -- Seattle Aquarium
Copacino+Fujikado -- Seattle Reproductive Medicine
Copacino+Fujikado -- WA Forest Protection Association
CP+B -- American Airlines
DDB, Intersection, and Illumivation Studios -- The Field Museum
Deep Ellum Brewery -- Ben E. Keith
Deeplocal -- Zagat
Doe Anderson -- Maker's Mark
Doe Anderson -- Maker's Mark
Doe Anderson -- Maker's Mark
Donor -- Allegheny Health Network
Donor -- Allegheny Health Network
Duncan Channon – Snyder’s-Lance
Extra Credit Projects -- Great Lakes Neurosurgical Associates
Extra Credit Projects -- Mary Free Bed Rehabilitation Hospital
Extra Credit Projects -- Mary Free Bed Rehabilitation Hospital
HavasWW New York and Posterscope US -- Reckitt Benckiser
HBO – HBO 
Heco Partners -- Museum of Science and Industry
Hydrogen Advertising -- The Polyclinic
i.d.e.a. -- Innovation Alliance
i.d.e.a. – Pentel
Intersection – Verizon
IPG Media Lab -- MillerCoors and Shazam
Jackson Marketing -- Big League World Series
John St.-- John St.
JWT México -- Anheuser Busch
Lamar Advertising -- Baratta's
Liquid Advertising -- Square Enix
McCann London -- Ethos Travel
McGarrah Jessee -- Spoetzl Brewery
McGarrah Jessee -- YETI Coolers
Mediahub, Rapport – Netflix
Moroch / Sly Fox -- McDonald's for Chicken McNuggets
Moroch / Sly Fox -- McDonald's for World Famous Fries
Outdoor Media Alliance – Google 
ooh Pitch -- Bridgestone Tires
Orange Barrel Media -- 2016 Presidential Election
OUTFRONT Studios – 2016 Presidential Election
OUTFRONT Studios – Chicago Cubs and Cleveland Indians
OUTFRONT Studios – Cleveland Cavaliers
OUTFRONT Studios – EC Management
OUTFRONT Studios -- Gatlin Pest Control
OUTFRONT Studios – Lee’s Air
OUTFRONT Studios -- San Diego Taco Fest
OUTFRONT Studios – Text & Drive
OUTFRONT Studios – Tribute to David Bowe
OUTFRONT Studios -- Tribute to John Glenn
OUTFRONT Studios -- Tribute to Muhammad Ali
OUTFRONT Studios -- Tribute to Muhammad Ali
OUTFRONT Studios -- Tribute to Pat Summitt
OUTFRONT Studios – Tribute to Prince
Pearl Media -- Nickelodeon
Posterscope -- FOX
Project X -- Noosa Yoghurt
Saatchi & Saatchi and Wilkins Media -- Toyota Motor Sales USA
SapientRazorfish -- Mondelez International
SapientRazorfish -- Monsanto
Schaefer Ad Co. -- Fort Worth Zoo
Schiefer ChopShop -- Sprint
Snapchat -- Snapchat
Spot Hero Marketing -- Spot Hero
SS+K -- Fusion Media Group
SS+K -- Fusion Media Group
StreetEasy and Intersection -- StreetEasy
Sukle Advertising -- Cheyenne Mountain Zoo
TBWA\Media Arts Lab – Apple
The Beacon at Kohler Co. -- Destination Kohler
The Electric Factory -- Unilever
The Johnson Group -- Chattanooga Zoo
The Thorburn Group -- American Standard
Twitter – Twitter
Universal Pictures Creative -- Universal Pictures
Walt Disney Studios Creative Marketing -- Walt Disney Studios Pictures
WB Creative Services and Midnight Oil & Concept Arts -- Warner Bros Theatrical
WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures 
WDSMP Animation Creative Print Marketing -- Walt Disney Studios Pictures 
Wieden + Kennedy -- Equinox
Wieden + Kennedy -- Nike
Wieden + Kennedy -- Nike
Wieden + Kennedy New York – Spotify
Zizzo Group Marketing -- St. Josaphat Basilica Foundation
Zulu Alpha Kilo -- ParticipACTION

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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.


 

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