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91 Campaigns Vying for Top Awards in Out of Home Advertising

Date: March 09, 2015

Summary:
The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

Body:
FOR IMMEDIATE RELEASE


Contact: Nicole Hayes
(202) 833-5566
nhayes@oaaa.org

91 Campaigns Vying for Top Awards in Out of Home Advertising

2015 OBIE Awards to be Presented on May 12 in San Diego

March 9, 2014 (Washington, DC) – The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium.

In addition to multiple Silver and Gold OBIE Awards, OAAA will name three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.

“With OOH, it has to be simple. That’s kind of the cost of entry…You have to get it right away, and I think that’s a really great creative challenge,” said Tom Scharpf, creative director, Venable Bell & Partners and 2015 OBIE judge. “You can solve something visually or you can solve it with a joke, but the joke better be quick, and it better be well-written.”

The 91 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. Some campaigns used that canvas to pique consumers’ interest through striking visuals, like the Mammoth Mountain execution that transformed a billboard into a brightly colored beanie to get travelers excited about being just an hour away from their ski weekend destination.

As technologies expand and improve, there are greater opportunities to personalize interactions with consumers. Coca-Cola used interactive digital bus shelters to bring their “Share a Coke” campaign to the streets of Chicago. The shelters allowed passersby to make a label with their own name on the giant bottle, creating a photo opportunity which could be shared via social media.

“It’s hard to make something that stops someone in their tracks without yelling at them. That’s the challenge: how do you stop them but reward them for their time? How do you do it in a way that’s insightful, that’s artistic, that’s entertaining?” said 2015 OBIE Chief Judge Dave Loew, EVP, executive creative director, Leo Burnett Chicago.

“What you’re seeing now with OOH more and more is people being able to interact with units with their mobile phones, and that creates this great two-way communication. That’s when things get really interesting,” said Loew.

The 2015 winners will be announced at the OBIE Awards Gala on Tuesday, May 12. The event will be held as part of the OAAA\TAB National Convention + Expo at the Manchester Grand Hyatt in San Diego, CA.

Members of the press interested in attending the event should contact Nicole Hayes at (202) 833-5566 or nhayes@oaaa.org.
A complete alphabetical list of 2015 OBIE contender agencies and campaigns follows:

101 & Extra Credit Projects – Art Everywhere US
101 & Extra Credit Projects – Art Everywhere US "American Eagle Wall"
101 & Extra Credit Projects – Art Everywhere US "American Gothic"
30sixty advertising + design – HISTORY TheWorld Wars
30sixty advertising + design – HISTORY TheWorld Wars "Times Square"
30sixty advertising + design& Atomic Props – HISTORY HOUDINI
A&E Television Networks &BPG – A&E Bates Motel
Adams Outdoor Advertising – 1st Class Painting
Adams Outdoor Advertising – Boy Scouts Coastal Carolina Council
Adams Outdoor Advertising – Kuhn and Kuhn Law Firm
Adams Outdoor Advertising – Mulder's Moving & Storage
Adams Outdoor Advertising – Sonic Drive-In
Adams Outdoor Advertising – The Celtic Classic
AMV BBDO & Grand Visual – Pepsi Max
Barkley – Dice.com
Boone Oakley – Charlotte Hornets
BrandTuitive – Nespresso
Brokaw Inc. – University Hospitals
BVK – New Mexico Health Insurance Exchange
Cactus – Colorado Crisis Services
Cactus – Colorado HealthOP
Camp + King – Scharffen Berger
Colle+McVoy – Explore Minnesota Tourism
Comedy Central Brand Creative – Comedy Central Drunk History
Control Group – Amazon.com
Copacino+Fujikado – Seattle Aquarium
CP+B – Fruit of the Loom
CP+B – Hotels.com
DDB – US Open
Departure – San Diego Humane Society
DeVito/Verdi – VCU Medical Center
droga5 – Diet Coke
droga5 &Monster Media – glaceau smartwater
Dunn&Co. – Tampa Bay Lightning
Eddie Bauer – Eddie Bauer
Extra Credit Projects – The Pump House
GdB (Gabriel deGrood Bendt) – Park Dental
GdB (Gabriel deGroodBendt) – Summit Brewing Co.
Google Creative Lab, New York – Google Android
HBO – HBO Game of Thrones
HBO – HBO Silicon Valley
Ingram Advertising Agency and Venables Bell & Partners – Audi A3
J. Walter Thompson – PUMA
Juniper Park – Great Western Brewery
Juniper Park – Miller Lite
Juniper Park – Tropicana Farmstand
Kastner& Partners – Red Bull
kbs+ – BMW i3
Kenneth Cole Productions – Mankind by Kenneth Cole Fragrances
Lamar, Mammoth Mountain Ski Area LLC &Nemo Designs – Mammoth Mountain
Laughlin Constable – Delta Dental
Laughlin Constable – Wisconsin Department of Tourism
Laughlin Constable – Wisconsin Veterans Museum
Leo Burnett Chicago – Art Institute of Chicago
Leo Burnett Chicago – McDonald's
Leo Burnett Detroit – Buick
Leo Burnett Toronto – IKEA
Leo Burnett Toronto – Raising the Roof
Lowe Campbell Ewald – HAVEN
Martin Williams – Basilica Block Party
Marty Weiss & Friends – Sobieski Vodka
MDB Communications, Inc. – International Spy Museum
McCann XBC – MasterCard
McGarrahJessee – Shiner Beers "Bottle Opener"
McGarrah Jessee – Shiner Beers "Half/Half/Half"
McGarrah Jessee – Shiner Beers "Happy Hour"
Meers Advertising – United Way of Greater Kansas City
Mono – TNT The Last Ship
Mullen – Indeed.com
NBC Entertainment Marketing – NBC The Blacklist
Off Madison Ave – Arizona Office of Tourism
OUTFRONT Media – Georgia Tech Basketball
OUTFRONT Media – Georgia Tech Football
OUTFRONT Media – The Salvation Army
OUTFRONT Media – Vimeo
Publicis Kaplan Thaler – Citi Field
R/GA – Samsung Galaxy S5
ROTHCO – Heineken Cities
Serve – SpotAbuse.org
Serve – SpotAbuse.org "Boy/Dog"
SHOEme.ca – SHOEme.ca
Sukle Advertising & Design – Denver Water
Taxi NYC & Monster Media – Mohegan Sun
TDA_Boulder – FirstBank
Team Detroit – Ford Focus ST
The Moderns – More Art
Victors & Spoils – Bolthouse Farms
Walz Tetrick – Kansas City Royals
Wieden+Kennedy – Coca-Cola
Zulu Alpha Kilo – Corona Extra
Zulu Alpha Kilo – Jack Astor's Bar & Grill

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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit
www.oaaa.org.

 

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