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Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’

Date: May 21, 2018

Summary:
The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power.

Body:
The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made landfall. In response, the Outdoor Advertising Association of Puerto Rico (OAAPR) launched the AidMedia project, which allows brands to buy ad space on top of houses while simultaneously providing a protective shield against the elements. When companies purchase an ad through the initiative, the funds go toward creating a billboard-strength tarp to cover a residence.

 

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