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HotelTonight Launches First NYC OOH Campaign

Date: June 15, 2017

Summary:

Discount hotel app HotelTonight is launching its first out-of-home (OOH) campaign in New York City to capture Big Apple business during the busy summer travel season.

Body:

Discount hotel app HotelTonight is launching its first out-of-home (OOH) campaign in New York City to capture Big Apple business during the busy summer travel season. 

The discount hotel reservations app previously released some OOH messages in its hometown of SF, but this is the first wide-scale outdoor campaign, supported by radio, streaming and other platforms.

Developed with creative agency Odysseus Arms and media shop Blackwood Seven, the concept features call-to-action slogans such as “The city has to sleep sometime,” “What happens after the after party?” and “Procrastination isn’t a dirty word.”

The campaign appears at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints, including a large billboard over the Lincoln Tunnel's westward entrance. 

HotelTonight ads will also be heard across radio, podcasts and streaming platforms in the NY market.

This campaign builds on the brand's marketing efforts during the past six months. During the holidays, HotelTonight introduced an online and social media campaign that served as the first creative under new CMO Ray Elias, who was previously CMO at StubHub.

Launched in 2010, the mobile travel app has expanded its platform from one-day bookings to let users reserve discounted hotels up to seven days before they travel. The app has been downloaded more than 15 million times.

 

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