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Spider-Man: Homecoming Just Stepped Up Its Billboard Game

Date: June 13, 2017

Summary:
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take that timeframe, add in a little Spidey, and the result is Sony hopping into marketing overdrive.

Body:
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take that timeframe, add in a little Spidey, and the result is Sony hopping into marketing overdrive.

In partnership with Marvel Studios, Sony has released a handful of trailers, some viral marketing featuring NBA legends Magic Johnson and Tim Duncan, and a poster that took the internet by storm for all the wrong reasons.Now, thanks to an eagle-eyed Spider-Man fan, we see one of the first billboards the studio is using to promote Spider-Man: Homecoming and it’s all sorts of badass.

Posted on the Marvel Studios subreddit by /u/ItsMinjo, the billboard is printed with a light blue color in the middle which, when combined with the sunny sky, appears to break the billboard in half. Have no worries though, passersby. The movie’s titular character is seen smack dab in the middle “holding” the two sides of the billboard together with his trademark webbing.

spider-man-billboard

The billboard takes a page from a scene straight out of the movie, when Spider-Man (Tom Holland) is holding together the two halves of a ferry that Vulture (Michael Keaton) and his cronies destroyed.

With some of the coolest movie marketing we’ve seen — at least since the psychedelic signage we saw with Doctor Strange — it’s sure to drive more people to theatre. It’s not like the movie needs it anyway, it’s Spider-Man’s first solo flick in the Marvel Cinematic Universe, for Pete’s sake.

Thrilled by his experience with the Avengers, young Peter Parker (Tom Holland) returns home to live with his Aunt May. Under the watchful eye of mentor Tony Stark, Parker starts to embrace his newfound identity as Spider-Man. He also tries to return to his normal daily routine -- distracted by thoughts of proving himself to be more than just a friendly neighborhood superhero. Peter must soon put his powers to the test when the evil Vulture emerges to threaten everything that he holds dear.

Spider-Man: Homecoming is directed by Jon Watts, from a screenplay by Jonathan M. Goldstein & John Francis Daley and Watts & Christopher Ford and Chris McKenna & Erik Sommers, and stars Tom Holland, Michael Keaton, Zendaya, Donald Glover, Jacob Batalon, Laura Harrier, Tony Revolori, Tyne Daly, Bokeem Woodbine, Marisa Tomei, and Robert Downey Jr.

Spider-Man: Homecoming will be released on July 7, 2017.


 

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