Stay Connected
 Home > Stay Connected > News Articles > Marketing
Print Print   Email    


Current Articles | Archived Articles
Archived Articles Count: 343


April 10, 2018 - Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

April 09, 2018 - Upcoming American Express OOH will feature digital, interactive, and dynamic displays
American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined

March 28, 2018 - Swedish billboard is quite literally for the birds
The larger than life billboard features hands that cradle real-life birds that keep swooping into the billboard and congregating there, amazing onlookers with its interactions with nature.

March 28, 2018 - Ann Arbor bank plans Final Four billboard aimed at Loyola's Sister Jean
Bank of Ann Arbor plans to celebrate the Michigan men's basketball team's trip to the Final Four with a series of billboards across the Ann Arbor area.

March 27, 2018 - The Pros & Cons of OOH Tech
Insider’s take: Technology isn’t always the miracle cure. Today Josh Lawton talks about the pros and cons of different forms of out of home tech.

March 26, 2018 - Billboard sends message to Mack: Xavier Nation wants you to stay
As rumors swirl about Chris Mack's future with Xavier, a Cincinnati-area company is sending the Musketeers' head basketball coach a message: Xavier Nation wants you to stay.

March 22, 2018 - The Future of AI in OOH Advertising: Personalization
Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads.

March 20, 2018 - Carvana Spending Big In OOH
Carvana, the Arizona-based online used auto dealer, who’s business model gives customers the opportunity to view, buy and finance cars online, then delivers the car to the customer’s door, is dominating the Richmond, Virginia OOH market.

March 20, 2018 - The Body Shop's First Ever Out of Home Campaign
The Body Shop unveiled its first (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics.

March 14, 2018 - Billboards at 4th and Kansas bringing awareness to African-American women's health
A campaign is making its way throughout Topeka to improve the health of African-American women.

March 08, 2018 - Billboard Campaign Encourages Catholics to go to Confession
The Ruth Institute has launched a billboard campaign encouraging Catholics to go to Confession this Lent.

March 08, 2018 - Australian Unions Call For Domestic Violence Leave With ‘3 Billboards’ Stunt
Australian trade unions parked their version outside the office of the minister for women Thursday to call on the federal government to mandate paid domestic violence leave for all workers.

March 07, 2018 - Three billboards, the latest form of self-expression
The film Three Billboards outside Ebbing, Missouri has inspired a boom in billboard rental.

March 07, 2018 - Bachelor Nation Fans Buy Hilarious Anti Arie Billboards That Say What Viewers Are Thinking
And the award for best Bachelor Nation fan reaction goes to . . . two billboards outside Los Angeles and Minnesota.

March 06, 2018 - Sam Rockwell calls out Billboards during Oscar Speech
Sunday night Three Billboards actor Sam Rockwell was running down his thank-you list during Acceptance speech for Best Actor in a Supporting role at the 2018 Oscars. At minute 1:30 has says he wants to thank “everyone who’s ever looked at a billboard.”

March 06, 2018 - Is It Just Us, or Are Billboards Getting Better?
The idea that a citizen or company can use billboards to spread a personal message, like McDormand's character does in the movie, Three Billboards Outside Ebbing, Missouri, is suddenly catching fire.

March 05, 2018 - 'Billboards still work': Frances McDormand backs Grenfell activists
Three Billboards Outside Ebbing, Missouri Oscar winner praises group’s protest inspired by film

February 27, 2018 - Four billboards say Serena Williams is the 'Greatest Momma of all time'
Returning to work after giving birth isn't an east feat, particularly if you're a grand slam tennis champion. But Serena Williams' husband had a plan, and it involved four billboards.

February 20, 2018 - ‘Three Billboards Outside Ebbing, Missouri’ inspires real-life billboards
In the film, "Three Billboards Outside Ebbing, Missouri', they’re a visually striking form of protest, and in the past week, they inspired at least two real-life responses to tragedies in Florida and England.

January 26, 2018 - ArtPop brings art to the interstates, highways of Charleston via billboards
Wendy Hickey, the founder and executive director of ArtPop Street Gallery in Charleston, SC, brings community art alive by posting artists work on billboards. With the artists finding their own success, Hickey aims to make the "tough days worth it".

June 21, 2017 - Twitter Crowned King of Outdoor Advertising at Cannes Lions
Its campaign, created in-house, included a series of billboards featuring no copy, just hashtags and Twitter logos alongside images from news and pop culture. One board showed Hillary Clinton and Donald Trump's eyes staring out over New York City.

March 01, 2017 - JCDecaux And Frucor Launches Mardi Gras Out-Of-Home Photobooth
V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous.

December 27, 2016 - Out-Of-Home Is Far From Out Of Sight
It may have been the season of goodwill to all men, but that hasn’t stopped the media from getting a good all-around kicking from marketers, and not without good reason.

December 27, 2016 - Top 80 Billboard Trends of 2016
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

December 14, 2016 - Clear Channel to Sell Digital Billboard Ads ‘Programatically’
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort.

<< First < Prev [Page: 1 of 14] Next > Last >>