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June 21, 2017 - Twitter Crowned King of Outdoor Advertising at Cannes Lions
Its campaign, created in-house, included a series of billboards featuring no copy, just hashtags and Twitter logos alongside images from news and pop culture. One board showed Hillary Clinton and Donald Trump's eyes staring out over New York City.

March 01, 2017 - JCDecaux And Frucor Launches Mardi Gras Out-Of-Home Photobooth
V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous.

December 27, 2016 - Out-Of-Home Is Far From Out Of Sight
It may have been the season of goodwill to all men, but that hasn’t stopped the media from getting a good all-around kicking from marketers, and not without good reason.

December 27, 2016 - Top 80 Billboard Trends of 2016
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

December 14, 2016 - Clear Channel to Sell Digital Billboard Ads ‘Programatically’
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort.

December 02, 2016 - JCDecaux And The Cancer Institute NSW Deliver Media-First Sun ‘Smart’ Digital Campaign - B&T
Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.

December 01, 2016 - Clear Channel Outdoor: OOH is a Core Media Buy in the Digital Age
From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment.

September 20, 2016 - The Renaissance Of Out-Of-Home Advertising
Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report.

June 03, 2016 - Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses
If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform.

May 26, 2016 - Top Ten Industry Categories in #OOH Ad Spending and Other Stats from Q1, 2016
The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

January 12, 2016 - Google Branches Programmatic Into Other Ad Media In 2016
Expect Google engineers to experiment with new programmatic capabilities in 2016.

December 22, 2015 - Ad spending trends to watch in 2016
Get used to the term digital deflation.

December 21, 2015 - Why 2016 will be OOH's time to shine
With some huge contracts and tenders up for renewal, the industry’s major players have brought their 'A game' to the table and the industry as a whole has taken a huge step forward. 2016 is set to propel OOH to even loftier new heights – and hopefully greater market share.

December 19, 2015 - Artists Transformed 33 Billboards Across L.A. Into Public Art
Artists transformed 33 billboards across Los Angeles this month into giant works of art as part of a massive public art show.

December 18, 2015 - Five technologies that are revolutionizing the retail experience
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers.

December 14, 2015 - Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos.

December 10, 2015 - Ad spending trends to watch in 2016
“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” notes Magna Global, which issued a forecast for 3.3 percent growth next year, minus Olympic and political spending.

December 10, 2015 - Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of Times Square.

December 10, 2015 - The 4 Most Innovative Ad Technologies Of 2015 - And What's Next
With the rise of ad blocking in 2015, marketers faced a significant challenge, as consumers demonstrated their willingness to use technology to improve their media experiences while marketers realized that carpet-bombing digital media with banner ads is a short-sighted strategy.

December 09, 2015 - Ford Asking Consumers To Design Digital Billboards For Major US Cities
From Times Square to the San Francisco Bay Bridge, digital billboards will feature consumer-designed artwork as part of Ford's new 'By Design' car campaign.

December 09, 2015 - Job candidate rents billboard in Fenton; now Maritz Motivation wants to talk to him
After Kenneth W. Mihill Jr. submitted a résumé for an account executive position at Maritz Motivation Solutions last month, he followed up the submission with a billboard across the street from the Fenton company that designs and operates incentive programs.

December 07, 2015 - Why OOH Advertising Is a Potential Winner In the Battle for Eyeballs
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see in which direction it is heading now because it affects the role and the market share of other media -- including Out of Home (OOH).

December 07, 2015 - Revelations From Spotify’s Ad Push
Hipsters in Brooklyn’s Williamsburg neighborhood may be unsettled to learn that one of the most popular songs there this year was sung by Justin Bieber.

December 07, 2015 - Outdoor Advertising Is The New Black
But I believe outdoor advertisers can increase their odds of success if they evaluate their buys against four key elements: time, place, “state of mind” and creative relevance. All of these increase the likelihood of provoking action, as well as getting eyeballs. Call it the “quadruple-threat” of outdoor marketing.

December 03, 2015 - AT&T to OOH advertisers: Here, take our data
AT&T has rolled out a new service called AT&T Data Patterns, which will provide anonymous and aggregated group audience demographic data to OOH vendors, which in theory they can use to help advertisers offer ads that are more timely and relevant.


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