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April 10, 2018 - Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

April 09, 2018 - Upcoming American Express OOH will feature digital, interactive, and dynamic displays
American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined

March 28, 2018 - Swedish billboard is quite literally for the birds
The larger than life billboard features hands that cradle real-life birds that keep swooping into the billboard and congregating there, amazing onlookers with its interactions with nature.

March 28, 2018 - Ann Arbor bank plans Final Four billboard aimed at Loyola's Sister Jean
Bank of Ann Arbor plans to celebrate the Michigan men's basketball team's trip to the Final Four with a series of billboards across the Ann Arbor area.

March 27, 2018 - The Pros & Cons of OOH Tech
Insider’s take: Technology isn’t always the miracle cure. Today Josh Lawton talks about the pros and cons of different forms of out of home tech.

March 26, 2018 - Billboard sends message to Mack: Xavier Nation wants you to stay
As rumors swirl about Chris Mack's future with Xavier, a Cincinnati-area company is sending the Musketeers' head basketball coach a message: Xavier Nation wants you to stay.

March 22, 2018 - The Future of AI in OOH Advertising: Personalization
Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads.

March 20, 2018 - Carvana Spending Big In OOH
Carvana, the Arizona-based online used auto dealer, who’s business model gives customers the opportunity to view, buy and finance cars online, then delivers the car to the customer’s door, is dominating the Richmond, Virginia OOH market.

March 20, 2018 - The Body Shop's First Ever Out of Home Campaign
The Body Shop unveiled its first (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics.

February 26, 2018 - Why The Billboard Industry is Getting Behind This Oscar Contender
Martin McDonagh's "Three Billboards Outside Ebbing, Missouri" is up for seven Oscars, after sweeping the Golden Globes, Screen Actors Guild awards and the Baftas, the British version of the Oscars.

February 20, 2018 - How Three Billboards demonstrates the power of ‘fame media’
The use of a personal message in a public space proves to be a powerful way to deliver messages while also transforming the opinions of society at large.

February 07, 2018 - First Ever Olympics Content for Digital-out-of-Home Screens
NBC Olympics has partnered with smart cities technology and media company intersection to show exclusive content of the Pyeongchang Olympics across four thousand large format digital screens in public places in the U.S. throughout the winter games.

January 30, 2018 - How Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to Jackson Hole
Visitors to Minneapolis-St. Paul Airport this week will be greeted with a display featuring VR goggles - transporting them to a gorgeous, snowy ski vista 6,237 above sea level. Created by Agency Colle McVoy as a clever VR campaign promoting Jackson Hole, Wyoming.

January 25, 2018 - TV, OOH Ads Said to Drive Online Search & Social Activity
According to a recent study from Nielsen and the Outdoor Advertising Association of America (OAAA), TV and out-of-home (OOH) appear to be the top-performing traditional ad types, with OOH proving the most cost-effective.

October 30, 2017 - OOH Research Shows Big ROI, Marketers Increase Spending
Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

October 24, 2017 - Netflix’s Latest Stranger Things Treat: Hawkins Power and Light Ads With a Working Phone Number
Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

October 20, 2017 - Kean University has Keen Interest in How to Pronounce Name
Kean University has launched a $313,000 advertising campaign to set the record straight on the pronunciation of its name.

October 16, 2017 - Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC
'Let's be real' campaign started with real user data

October 13, 2017 - Gerry Graf on Taking Over a City With OOH
Gerry Graf, Founder and Chief Creative Officer, Barton F. Graf 9000, quoted in OPEN3, a book published by the Outdoor Media Association of Australia, Out of Home Marketing Association of Canada, Outdoor Advertising Association of America, Outsmart UK and the Federation European Publicite Exterieur.

October 12, 2017 - Giant Billboard Bell Over I-44 Will Ring When a Child Gets Last Chemo Treatment
The 12-foot-tall metal bell was installed Wednesday on the billboard near Big Bend Boulevard.

October 10, 2017 - Guinness Using Behavioural Data To Reach Draught Enthusiasts
Guinness has this week launched a highly targeted, out-of-home campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand.

October 10, 2017 - The giant Piccadilly billboard is going to track cars to target ads
After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before.

October 10, 2017 - Art Commission gives preliminary OK to 100 digital ad 'Links' connecting public to free WiFi
The Philadelphia Art Commission granted conceptual approval to a plan to bring advertising kiosks, called Links, to commercial corridors in the City of Philadelphia.

August 02, 2017 - The Case For Out of Home Creativity
Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk.

July 21, 2017 - Chan Lieu on Self Driving Cars and OOH
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar.


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