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July 21, 2017 - Chan Lieu on Self Driving Cars and OOH
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar.

July 20, 2017 - OAAA’s Ken Klein on Data and OOH
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media.

July 19, 2017 - Call for Case Studies: An Ever-Growing Sales Tool
For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH.

July 07, 2017 - Greener Pastures for Chick-fil-A Cows?
Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows – was a bit worried.

July 06, 2017 - Greener Pastures for Chick-fil-A Cows?
Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows – was a bit worried.

July 05, 2017 - That Digitally Powered Billboard
With OOH making use of digital technology for engaging consumers rather than letting them be passive recipients of the message, the dynamic medium has come a long way.

June 30, 2017 - OOH’s Most Engaged Audience is Adults 16-34
Just when Madison Avenue thought it had Millennials figured out, brands are now concerning themselves with the habits of Gen Z.

June 16, 2017 - Boidman Says Autonomous Cars Are A Long Ways Off

Media investment banker Mark Boidman projects that autonomous cars won't account for a significant number of vehicles on the roadway for at least 25 years. Take a look at this slide from Mark Boidman's presentation to the 58th FEPE Congress. 

June 16, 2017 - The Top Six Out of Home Design Tips
Here are the top six top out of home advertising creative tips we've culled from a review of the 20 most recent articles we've published by other people on our of home design.

June 16, 2017 - The Power Of The Public Promise: Political Campaigns Are Missing A Trick By Overlooking Outdoor Advertising
When Theresa May called a snap election on 18th April, the public weren't the only ones surprised by the announcement.

June 16, 2017 - HotelTonight to New York: Get a Room!
If you are looking for a one-night stand, HotelTonight wants your business -- and is not embarrassed to say it. 

June 15, 2017 - HotelTonight Launches First NYC OOH Campaign

Discount hotel app HotelTonight is launching its first out-of-home (OOH) campaign in New York City to capture Big Apple business during the busy summer travel season.

June 13, 2017 - Spider-Man: Homecoming Just Stepped Up Its Billboard Game
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take that timeframe, add in a little Spidey, and the result is Sony hopping into marketing overdrive.

June 12, 2017 - Andy McRae on Business Intelligence and Digital Billboard Programming
Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  

June 08, 2017 - What’s Brewing Under the Rooftop Billboard?

Beer.  Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes.

June 08, 2017 - YESCO Outdoor Media President Inducted Into the OAAA Hall of Fame
Patrick O'Donnell, president of YESCO Outdoor Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame.

June 07, 2017 - FOARE Scholarship Winners Announced and More $$$ Available
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment.

May 25, 2017 - Vintage billboards on Alabama highways, from 1930s-60s

Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the tourism promotions from the 1950s

May 04, 2017 - Digital Out of Home: Reinventing Signs From Billboards to Jukeboxes
The digital-out-of-home (DOOH) market is a return to advertising's roots, quietly shifting the industry by way of reimagining the classic advertising experience.

May 02, 2017 - Nielsen: OOH Most Effective in Driving Online Activity
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. 

April 26, 2017 - Top US Brands, Advertisers Are Also Top OOH Spenders
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are  top overall advertisers, and many are top spenders in OOH.

April 20, 2017 - OOH in a Self-Driving America
A report from the OAAA Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. 

April 18, 2017 - OAAA Sales Tip: Media Audience Fragmentation Provides Opportunity For OOH
Media Audience Fragmentation Provides Opportunity For OOH In its 2016 annual Pew Research State of the News Media Report

April 12, 2017 - ACLU Trolls Trump With First Amendment Billboards
They’re written in Arabic, Spanish and English.

April 10, 2017 - The First Amendment Appears in Arabic in Campaign From the ACLU
Constitutional Words Protecting Free Speech, Religions Appears in Three Languages


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