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October 30, 2017 - OOH Research Shows Big ROI, Marketers Increase Spending
Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

October 24, 2017 - Netflix’s Latest Stranger Things Treat: Hawkins Power and Light Ads With a Working Phone Number
Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

Hawkins Power and Light plays a pivotal role Netflix’s Stranger Things, and in anticipation of the release of the show’s second season this week, the streaming platform unveiled a sneaky new ad campaign for the fictional company.

October 20, 2017 - Kean University has Keen Interest in How to Pronounce Name
Kean University has launched a $313,000 advertising campaign to set the record straight on the pronunciation of its name.

October 16, 2017 - Hinge Tells Charming Dating Stories in Long-Copy, Site-Specific Ads in NYC
'Let's be real' campaign started with real user data

October 13, 2017 - Gerry Graf on Taking Over a City With OOH
Gerry Graf, Founder and Chief Creative Officer, Barton F. Graf 9000, quoted in OPEN3, a book published by the Outdoor Media Association of Australia, Out of Home Marketing Association of Canada, Outdoor Advertising Association of America, Outsmart UK and the Federation European Publicite Exterieur.

October 12, 2017 - Giant Billboard Bell Over I-44 Will Ring When a Child Gets Last Chemo Treatment

The 12-foot-tall metal bell was installed Wednesday on the billboard near Big Bend Boulevard.

October 10, 2017 - Guinness Using Behavioural Data To Reach Draught Enthusiasts
Guinness has this week launched a highly targeted, out-of-home campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand.

October 10, 2017 - The giant Piccadilly billboard is going to track cars to target ads
After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before.

October 10, 2017 - Art Commission gives preliminary OK to 100 digital ad 'Links' connecting public to free WiFi
The Philadelphia Art Commission granted conceptual approval to a plan to bring advertising kiosks, called Links, to commercial corridors in the City of Philadelphia.

August 02, 2017 - The Case For Out of Home Creativity
Creative ads boost market share and revenue.  The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity.  Hurman is a media planner and consultant who’s written a book on the subject.  Here are three takeaways from Hurman’s talk.

July 21, 2017 - Chan Lieu on Self Driving Cars and OOH
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar.

July 20, 2017 - OAAA’s Ken Klein on Data and OOH
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media.

July 19, 2017 - Call for Case Studies: An Ever-Growing Sales Tool
For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH.

July 07, 2017 - Greener Pastures for Chick-fil-A Cows?
Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows – was a bit worried.

July 06, 2017 - Greener Pastures for Chick-fil-A Cows?
Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A cows – was a bit worried.

July 05, 2017 - That Digitally Powered Billboard
With OOH making use of digital technology for engaging consumers rather than letting them be passive recipients of the message, the dynamic medium has come a long way.

June 30, 2017 - OOH’s Most Engaged Audience is Adults 16-34
Just when Madison Avenue thought it had Millennials figured out, brands are now concerning themselves with the habits of Gen Z.

June 16, 2017 - Boidman Says Autonomous Cars Are A Long Ways Off

Media investment banker Mark Boidman projects that autonomous cars won't account for a significant number of vehicles on the roadway for at least 25 years. Take a look at this slide from Mark Boidman's presentation to the 58th FEPE Congress. 

June 16, 2017 - The Top Six Out of Home Design Tips
Here are the top six top out of home advertising creative tips we've culled from a review of the 20 most recent articles we've published by other people on our of home design.

June 16, 2017 - The Power Of The Public Promise: Political Campaigns Are Missing A Trick By Overlooking Outdoor Advertising
When Theresa May called a snap election on 18th April, the public weren't the only ones surprised by the announcement.

June 16, 2017 - HotelTonight to New York: Get a Room!
If you are looking for a one-night stand, HotelTonight wants your business -- and is not embarrassed to say it. 

June 15, 2017 - HotelTonight Launches First NYC OOH Campaign

Discount hotel app HotelTonight is launching its first out-of-home (OOH) campaign in New York City to capture Big Apple business during the busy summer travel season.

June 13, 2017 - Spider-Man: Homecoming Just Stepped Up Its Billboard Game
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take that timeframe, add in a little Spidey, and the result is Sony hopping into marketing overdrive.

June 12, 2017 - Andy McRae on Business Intelligence and Digital Billboard Programming
Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  

June 08, 2017 - What’s Brewing Under the Rooftop Billboard?

Beer.  Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes.


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