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April 26, 2017 - Top US Brands, Advertisers Are Also Top OOH Spenders
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are  top overall advertisers, and many are top spenders in OOH.

April 20, 2017 - OOH in a Self-Driving America
A report from the OAAA Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. 

April 18, 2017 - OAAA Sales Tip: Media Audience Fragmentation Provides Opportunity For OOH
Media Audience Fragmentation Provides Opportunity For OOH In its 2016 annual Pew Research State of the News Media Report

April 12, 2017 - ACLU Trolls Trump With First Amendment Billboards
They’re written in Arabic, Spanish and English.

April 10, 2017 - The First Amendment Appears in Arabic in Campaign From the ACLU
Constitutional Words Protecting Free Speech, Religions Appears in Three Languages

March 20, 2017 - Warner Bros Inducted into OBIE Hall of Fame
The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years.

March 13, 2017 - Consumers Notice OOH Posters More Than Digital Media
The study found 94 percent of those who noticed a poster in the last month looked at the advertising message, and more than half were highly engaged with the ad. 

March 13, 2017 - Out of Home Revenue 1995-2016
The US out of home business is growing at the rate of the US economy. Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP.  

March 06, 2017 - OAAA Board Chair William Reagan Reflects on the Out of Home Business
Bill Reagan is completing a term as Chair of the Board of Directors of the Outdoor Advertising Association of America (OAAA). Billboard Insider interviewed Reagan this week.

March 02, 2017 - Gauging Facebook's Impact on Local Advertising

Facebook has burst so quickly onto the media world that its sweeping impact on local advertising has been easy to overlook. Borrell's 23-page report sizes up the damage, comparing it to Google's romp in the mid-2000s but showing that Facebook actually may have more steam. 

March 02, 2017 - A Wedding Day Suddenly Turns Tragic in This Jarring PSA From the British Heart Foundation
Out-of-home work also strikes out of the blue

March 01, 2017 - Homie, Utah Realtors Use Billboards to Compete for Clients
A billboard war is brewing along the Wasatch Front.

March 01, 2017 - This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall
Petri dishes to get people to start washing their hands more—garnered roughly a million views in just one month.

February 28, 2017 - New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

January 25, 2017 - When the Weather Is Bad, Digital Billboards for the 'Baywatch' Movie Will Try to Cheer You Up
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most likely won't go down in cinema history with the likes of Citizen Kane or Chinatown, its Paramount Pictures marketers are approaching out-of-home with a bit of innovation.

January 25, 2017 - Atlanta's 'I'm In' Campaign Celebrates Winning Bid For 2018 College Football Championship
Atlanta Football Host Committee (AFHC) is partnering with Outfront Media to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the 2018 College Football Playoff National Championship. 

January 16, 2017 - Austrailian OOH Records Seventh Consecutive Year Of Revenue Growth
The Australian Out-of-Home (OOH) industry today announced its seventh consecutive year of net media revenue growth, posting a 15.8 per cent* overall increase on net media revenue year-on-year, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.

January 16, 2017 - Dancing in the Streets with JCDecaux and Boost Mobile
Bored at the bus stop? In December, Boost Mobile, in collaboration with JCDecaux North America, launched a Virtual Reality campaign at a bus shelter in Chicago taking commuters on a trip to a block party in an Unlimited World.

January 12, 2017 - Danielle Brooks: The First Time I Saw Myself on a Billboard
I was Danielle Brooks. And at the bottom of the billboard were the words “See Danielle shine.”

January 10, 2017 - Four trends that will redefine media in 2017
From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media landscape this year.

January 10, 2017 - 'New year, new resolutions': Provocative anti-smoking billboard advert 'coughs' whenever it senses cigarette smoke
'New year, new resolutions' is the campaign's slogan, as the advert goes on to portray various treatments to help you quit smoking. 

January 10, 2017 - Cinema And OOH Are Gen Z's Most Receptive Channels
Mobile, video, social, native and celebrities are all in the ascendancy here, but so too is good old-fashioned posters and ads enjoyed while trying to save some popcorn for the feature film.

December 27, 2016 - Out-Of-Home Is Far From Out Of Sight
It may have been the season of goodwill to all men, but that hasn’t stopped the media from getting a good all-around kicking from marketers, and not without good reason.

December 27, 2016 - Top 80 Billboard Trends of 2016
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

December 14, 2016 - Clear Channel to Sell Digital Billboard Ads ‘Programatically’
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort.


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