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Building Billboards that bring ads to the Scenic City sky

Date: May 16, 2016

Summary:
You might call them the exclamation point to outdoor advertising: billboards that dot the roadways around town and the country. But from the printer, to the sky, how do these big pieces of product placement get off the ground?

Body:
You might call them the exclamation point to outdoor advertising: billboards that dot the roadways around town and the country. But from the printer, to the sky, how do these big pieces of product placement get off the ground?

Chris Clemmer spends his days close to the clouds. His job-installing the billboards you drive by every day. He says he can average 20 to 25 a day.

Fairway owns hundreds of billboards around town, and the ads aren't the only thing that grabs drivers attention. Clemmer's work also draws a crowd. "I've shown them what it is and what it takes and they say oh it's come a long way," Clemmer says about drivers who stop and ask him how he does it.

Across town at Vincent Printing, the change in technology keeps these billboards coming at record speed. "We started off with screen printing on paper and it's moved in to a digital age where everything is on demand at a much faster pace," says National Sales Director Beau Wells.

From computer design, to printing and punching, their billboards start here but end up all over the country. "In New York City we've done the side of a whole building," Operations Director Doug Casey says. "Nine stories high by the width of the building so we can print just about any size you want."

While the brightly colored pictures and words on the front are important., Wells says the platform that they use really gets your brand out there in a loud way.

Back on top, the ads are held tight by the pressure of a string laced through the edges and a process that ensures the customers message is high in the sky for all to see.

"I make sure there's nothing in it, no tears wrinkles," Clemmer says. "I make sure it's straight. My general thought is making sure the customer is going to be satisfied with the product that I leave for them."

"We are all driving down the road and see things that we make and it really hits home that we are really making a difference in the community," Wells says.


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