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Digital Billboards to Show Iowa Caucus Results Live

Date: December 31, 2007

Summary:
For the first time, digital billboards will show the results of the long awaited Iowa Caucuses live.

Body:

oaaa
OUTDOOR ADVERTISING
ASSOCIATION OF AMERICA, INC. 
1850 M Street, N.W., Suite 1040, Washington, D.C.   20036
202/833-5566      202/833-1522 – Fax
www.oaaa.org

 For Immediate Release – December 31, 2007

 Digital Billboards To Show Iowa Results Live

Outdoor Advertising Industry To Provide Results As They Happen

( Des Moines, IA ) – For the first time, Iowans will be able to see the results of the Iowa caucuses as they happen, thanks to the latest technology in outdoor advertising.

      Digital billboards across the state will provide real-time election results from the upcoming caucuses. As precincts begin reporting, the three candidates receiving the most votes from each party will have their names and vote percentages displayed on digital billboards.

      Because digital billboards are changed electronically, the percentages and relative places of the candidates will be updated instantly. The digital billboards will run live throughout the evening.

      “We are very excited to provide a valuable service to the people of Iowa ,” said Jim Schumacher, Outdoor Advertising Association of Iowa president. “This new technology lets us provide this important information as it happens to the hundreds of thousands of people who see these billboards.”

      As soon as a winner is declared in each party’s race, the digital billboards will display a message announcing the victorious candidate.

      Digital billboards will be running in the following markets:

-          Waterloo 
-          Cedar Rapids 
-          Des Moines 
-          Dubuque

 For more information and interviews, contact:

Jeff Golimowski, Communications Director, Outdoor Advertising Association of America , (202) 776-1854 or (202) 330-2432

 Attached is a sample of the template to be shown on the digital billboards.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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