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Archived Articles Count: 99

November 03, 2017 - Tax Reform: Victory for Advertisers in Round One

The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers.

December 09, 2016 - What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms.

December 05, 2016 - Top 7 Regulatory Actions in 2016
OAAA's Ken Klein with the biggest regulatory developments of the year.

January 21, 2016 - Go Figure: Environmental Messages on Billboards
Self-help gurus, theologians, and Russian authors all take aim at assumption as an invitation to error. A common assumption that proves their point is the lament that environmentalism and billboards don’t mix. On the contrary, environmental messages appear on out of home formats from billboards to buses coast to coast . . . and in between.

January 04, 2016 - OOH: Poised for another strong year
Of all traditional media, out of home is best positioned to thrive over the long term.

December 30, 2015 - The Future of Marketing is Here in Out-of-Home
While certain forms of traditional media may be challenged, others are being revitalised by technology in incredible ways. Out-of-home advertising (OOH) in particular has seen new avenues for creativity and connection arise this year from the advent of digital media, not only for brands but for our cities and leaders as well.

December 09, 2015 - Cottage 8, Pocket Hercules, and Clear Channel Outdoor Win 2015 OOH Media Plan of the Year for Delta Dental of Minnesota Campaign
The 2015 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 8th Annual Out of Home: NOW Conference in New York.

August 14, 2015 - Revitalize Tucson adds more billboards questioning current city council record
Revitalize Tucson is announcing the release of 20 billboards throughout the City of Tucson questioning the Tucson City Councilmen on behalf of Tucson taxpayers.

August 05, 2015 - Outfront Media (OUT) to Report Earnings: What to Expect?
Outfront Media Inc. (OUT - Snapshot Report), formerly CBS Outdoor Americas Inc., is slated to report sec-quarter 2014 results on Aug 6, after the closing bell.

July 08, 2015 - Regulatory trend: States adopting lighting standards for digital billboards
Keeping pace with new technology, a growing number of states are adopting lighting standards that assure legibility while preventing glare.

February 02, 2015 - Sheriff Arpaio takes Manhattan with 80-foot tall billboard in Times Square
He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world.

December 01, 2014 - “Wanted” Billboards Reveal Two Big Lessons
It’s not just billboards. Bus shelters and other OOH locations also help.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

July 01, 2014 - Judge OKs digital billboards
A legal battle between Scenic America, the Department of Transportation and the Federal Highway Association (FHWA) has ended with a win for the billboard industry.

June 04, 2014 - Billboards Aim to Stop Human Trafficking
Billboards are going up across our state in a move aimed to stop a growing problem here in Texas. Human trafficking is happening at record levels in Texas.

March 05, 2014 - Akin Gump hires Pagano — Grant Denton joins CLS Strategies — Association: Political billboards a growth area
The Outdoor Advertising Association of America has crunched the numbers and found that the political outdoor advertising market is up significantly.

March 05, 2014 - Outdoor political advertising grows in revenue
The market for outdoor political billboards is up significantly, according to the Outdoor Advertising Association of America, reports Byron Tau of Politico.

January 13, 2014 - Cindy McCain to unveil anti-trafficking billboards
The wife of U.S. Sen. John McCain will present a billboard campaign to combat human trafficking.

August 01, 2013 - MS Sierra Club Launches Billboards Pushing Commissioner Bentz to Repeal Rate Hikes for Kemper Boondoggle
GULFPORT, MS – The Sierra Club launched billboards in Gulfport and Ocean Springs, MS today, calling on Commissioner Leonard Bentz to immediately repeal rate hikes for Mississippi Power to pay for the boondoggle Kemper County coal plant.

July 30, 2013 - Bright Lights, Big Assembly
Skilled workers assemble LED modules and cabinets to create eye-catching digital billboards and displays of all sizes.

March 12, 2013 - Billboard Bounce: Political Ad Spending Up 13% for Outdoor Media
With an increasing number of politicians, advocates and third-party groups flooding a never-ending election cycle, political players are turning to an old-school solution to avoid the clutter and expense of TV advertising: the billboard.

March 07, 2013 - Politicians, Retailers Pump Big Bucks into U.S. Outdoor
Election-related political advertising helped propel U.S. out-of-home revenue to $6.7bn during 2012, a 4.2 percent increase on the previous year, according to the Outdoor Advertising Association of America (OAAA).

February 11, 2008 - Kerry Yoakum Joins OAAA Staff From Ohio DOT

December 31, 2007 - Digital Billboards to Show Iowa Caucus Results Live
For the first time, digital billboards will show the results of the long awaited Iowa Caucuses live.

October 08, 2007 - Digital Billboards Get One Green Light


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