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August 09, 2017 - OOH advertising spend to soar to US $33 billion by 2021

OOH advertising is now a US $29 billion market, responsible for approximately 6 percent of the $500 billion global advertising spend; and its revenue is expected to grow by 3 percent to 4 percent per year in the next five years to reach US $33 billion by 2021, MAGNA Intelligence’s study predicts.

May 30, 2017 - OUT OF HOME ADVERTISING UP 0.3% IN Q1 2017
Out of home (OOH) advertising revenue rose 0.3 percent in the first quarter of 2017 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 7th year of consecutive growth.

May 19, 2017 - Every Out of Home Ad Dollar Generates $5.97 in Sales
For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA).

August 22, 2016 - Out of Home Advertising Up 4.1% in Q2 2016
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

August 22, 2016 - US Outdoor Revenues Growing Faster Than US Economy
The out of home industry grew at 1.2 times the growth rate for the US Gross Domestic Product during the past quarter. 

May 31, 2016 - US Out-of-Home Ad Revenues Continue to Climb
Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. 

March 15, 2016 - OAAA: OOH Finished Strong 2015, Looks for Solid 2016 a High
Marketers are putting their money where consumers’ eyeballs are turning. For many, this means adding the out-of-home format to the media mix. Last year, spending on the out-of-home format, according to the OAAA, reached $7.3 billion.

November 24, 2015 - Behind OOH’s strong third quarter
Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late.

November 23, 2015 - Out of Home Advertising Up 4.3% in Q3 2015
OOH Continues to Outpace Other Traditional Media and GDP.

November 23, 2015 - Outdoor advertising increases 4.3% in Q3 2015
Out-of-home (OOH) advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, reports the Outdoor Adv. Assn. of America (OAAA). 

November 23, 2015 - Out-of-Home Advertising Continues to Outpace Traditional Media
Out-of-home (OOH) advertising revenue rose 4.3% in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

November 29, 2012 - Out of Home Advertising Grows 4.4% in the 3rd Quarter
Out of home (OOH) advertising revenue rose 4.4 percent in the third quarter of 2012 compared to the same period in 2011, accounting for more than $1.5 billion, according to the Outdoor Advertising Association of America (OAAA).

August 22, 2012 - Out of Home Advertising Second Quarter Revenue Up 4.3%
Out of home (OOH) advertising revenue rose 4.3 percent in the second quarter of 2012 compared to the same period in 2011, accounting for more than $2 billion, according to the Outdoor Advertising Association of America (OAAA).

May 24, 2012 - Out of Home Advertising First Quarter Revenue Up 4.5%
Out of home (OOH) advertising revenue rose 4.5 percent in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America (OAAA).

March 06, 2012 - Research Brief: Out of Home Advertising Outpacing Overall Ad Business
Based on figures released by the Outdoor Advertising Association of America (OAAA), out of home advertising revenue rose 4% in 2011 compared to the previous year, accounting for $6.4 billion.

February 24, 2012 - Media Life Magazine: Strong 2012 for out of home media
When final 2011 advertising numbers are released next month, it will undoubtedly be noted as a year of the haves and have nots. And out of home advertising is clearly among the haves.

February 22, 2012 - Out of Home Advertising Grows in 2011
Out of home advertising revenue rose 4 percent in 2011 compared to the previous year, accounting for $6.4 billion, based on figures released by the Outdoor Advertising Association of America.

December 20, 2011 - Outlook for OOH in 2012: Growth and Innovation
Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb as clients began to embrace alternative media more enthusiastically and social media became a key element to campaigns.

December 05, 2011 - Outdoor Outlook - December 5
Read the December 5 issues of OAAA's newsletter - Outdoor Outlook

December 01, 2011 - Out of Home Advertising Continues to Grow
Out of home advertising revenue rose 4.2 percent in the third quarter of 2011 compared to the same period last year, accounting for $1.5 billion.

August 29, 2011 - Media Life Magazine: For outdoor, hefty growth despite it all
Analysts have been warning for weeks that ad spending slowed during second quarter, but that certainly wasn't the case for one medium.

August 25, 2011 - Out of Home Advertising Performance Shows Continued Growth
Out of home advertising revenue rose 4.5 percent in the second quarter of 2011 compared to the same period in 2010, accounting for more than $1.9 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The continued increase in revenue signals steady industry growth since the second quarter of 2010.

May 19, 2011 - Out of Home Advertising First Quarter Revenue Up 4.2%
Out of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion, according to the Outdoor Advertising Association of America (OAAA). The increase in revenue signals steady positive year over year revenue growth since the second quarter of 2010.

February 24, 2011 - Out of Home Advertising Revenue up 4.1% in 2010
Out of home advertising revenue rose 4.1 percent in 2010, accounting for more than $6.1 billion, according to the Outdoor Advertising Association of America (OAAA). The $242 million in added returns this year over last marks is in line with the industry’s steady recovery since late 2009.

December 02, 2010 - Media Life Magazine: Brighter summer for outdoor advertising
After a gloomy 2009 that saw ad revenue plummet 15.6 percent, the out-of-home category is enjoying a rather balmy 2010, as advertisers who cut back during the depths of the recession begin investing in billboards and the like again.


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