Monday, May 20 - 10:20 A.M.
Serena sets the vision and drives the culture at Horizon,LA. Her creative zeal and commitment to excellence was honed over the past 20+ years at agencies such as TBWA/Chiat Day, Deutsch, OMD, and Goodby, Silverstein & Partners. With an unwavering belief that media is the most exciting part of marketing, Serena has led connections planning for some of the world’s most innovative and iconic brands including Sony, Visa, HBO, Neutrogena and ABSOLUT.
Serena believes in defying convention and the relentless pursuit of a better way. This philosophy extends to her home life as well where she can be found defying convention in the kitchen and relentlessly pursuing a better way to pack as much enjoyment as possible into time spent with her husband and seven year old twins
Serena will join Lee Rafkin and Sean Reardon on a panel, discussing how advertisers are reconsidering the role of OOH in more strategic media plans.