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OOH and Digital Convergence: Proof Points

How OOH Powers Online and Mobile Marketing Efforts

Research
OOH and Today’s Mobile Consumer Research (USA Touchpoints/RealityMine)

Digital Billboards Study (Nielsen)

OOH Online Activation Survey (Nielsen)

OOH Advertising Study (Nielsen)

OOH ROI and Optimization in the Media Mix Study (Benchmarketing)


Documents
Efficacy of Social Media Advertising 

Interactive OOH Primer 

Mobile & Social Application Guidelines 

Case Studies
Absolut Greyhound 

Art Everywhere US 

Ben & Jerry’s 
 
Clorox 

Covered California (healthcare)

Feel the Real (currently being compiled) 

Monterey Bay Aquarium 

MSN 

ProHealth (medical center)

Samsung

Windows 8 

Videos 
Art Everywhere US 

OOH Positioning Video

OOH: Amplify, Connect, Activate 

Creative Examples 
Click here to download creative examples from these advertisers: 
Arizona Science Center
Hotel Tonight 
Macy’s 
McDonald’s  
Peapod
Samsung 
Scharffenberger Chocolates 
Taco Bell 
Tide 
Victoria’s Secret

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