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OOH and Digital Convergence: Proof Points

How OOH Powers Online and Mobile Marketing Efforts

Research
OOH and Today’s Mobile Consumer Research (USA Touchpoints/RealityMine)

Digital Billboards Study (Nielsen)

Mt. Rushmore OOH Online Activations Study (Arbitron) 

Documents
Efficacy of Social Media Advertising 

Interactive OOH Primer 

Mobile & Social Application Guidelines 

Case Studies
Absolut Greyhound 

Art Everywhere US 

Ben & Jerry’s 
 
Clorox 

Covered California (healthcare)

Feel the Real (currently being compiled) 

Monterey Bay Aquarium 

MSN 

ProHealth (medical center)

Samsung

Windows 8 

Videos 
Art Everywhere US 

EverywhereUR video 

OOH: Amplify, Connect, Activate 

Creative Examples 
Click here to download creative examples from these advertisers: 
Arizona Science Center
Hotel Tonight 
Macy’s 
McDonald’s  
Peapod
Samsung 
Scharffenberger Chocolates 
Taco Bell 
Tide 
Victoria’s Secret

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