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Nielsen: The World of Digital Moms: 101 Stats That Brands Need to Know

Moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with technology that didn’t exist 5 or 10 years ago. For moms, technology is a game changer. 

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