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Consumer Time Spent With Media

To understand the future, we need to go back to the 1980s, when the nation’s media universe was well defined. Advertisers were happy putting messages in newspapers, magazines, yellow pages, broadcast TV, cable, radio, direct mail, and out of home venues. Until the end of the 20th century, these were the totality of advertising media. Back then, many very bright and dedicated media people viewed the new upstart, electronic “new media,” much the same way Bill Gates viewed the fledgling PC market of the 1970s – for hobbyists.

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