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Nielsen 2017 OOH Online Activation Study

This study combines results from a group of “Online Activation” questions that were asked in the spring of 2017 and again in late summer 2017. Data for this project was collected from an online national survey of U.S. adults to measure the level of search, Facebook®, Twitter®, and Instagram® activity being spurred by offline media including television, radio, print (newspaper and magazines), out of home (billboards, bus stops, in a subway or airport, sports stadium or on other outdoor advertising signs) & online banner ads.

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