Home > Proof OOH Works > Marketing Research
Print Print   Email    

Marketing Research

Current Articles | Archived Articles
Current Articles Count: 35
Search:

 



Consumer Behavior

CINEMA STUDY

CINEMA STUDY


OOH Cinema offers advertisers a powerful audience – affluent, heavy spenders, engaged in social media, and tech-savvy. Plus, Cinema increases the effectiveness of other media investments.
Read More

COMMUTING TO WORK IN THE 30 LARGEST US CITIES

COMMUTING TO WORK IN THE 30 LARGEST US CITIES


The aim of this study was to provide a broad overview of commuting by workers 16 years of age and older in the 30 largest U.S. cities, by highlighting the following aspects of commuting: who, how, how time consuming, and when. The study used the 2013 data from the American Community Survey—an ongoing annual survey by the U.S. Census Bureau.
Read More

LOCALISM - THE NEW AMERICAN MINDSET

LOCALISM - THE NEW AMERICAN MINDSET


Compared with previous generations, US consumers are all more globally connected, and more affected by global events. However, this study reveals how they’re also tuning in to brands, products and organizations that give them a sense of real connection to a locality.
Read More

PROJECT RUSHMORE 2013 REPORT

PROJECT RUSHMORE 2013 REPORT


This study is a special examination of the relationship between out-of-home advertising and the Internet; specifically, the ability of out-of-home media to drive online search, website visits and social media activity.
Read More

CONSUMER TIME SPENT WITH MEDIA

CONSUMER TIME SPENT WITH MEDIA


An analysis of the shifting behavior of consumer time spent with media, including the decrease in most traditional media forms, except OOH, and the rise in internet and mobile.
Read More

AIRPORT ADVERTISING STUDY

AIRPORT ADVERTISING STUDY


An analysis of air travelers and their travel and media consumption patterns.


Read More

ADULT SHOPPER PROFILE

ADULT SHOPPER PROFILE


An analysis of mall shoppers and their spending habits.
Read More

AIRPORT TELEVISION STUDY

AIRPORT TELEVISION STUDY


A look at air travelers and their digital OOH media consumption.
Read More

BAR MEDIA REPORT

BAR MEDIA REPORT


A look at the media consumption habits of bar-goers.
Read More

DIGITAL PLACE-BASED VIDEO STUDY

DIGITAL PLACE-BASED VIDEO STUDY


A look at the demographics of digital place-based OOH viewers by venue
Read More

Nielsen 2017 OOH Compilation Report

Nielsen 2017 OOH Compilation Report


Topline summary of four recent Nielsen studies on the value of OOH advertising and the many ways it engages consumers. 
Read More

NIELSEN 2016 OOH ADVERTISING STUDY

NIELSEN 2016 OOH ADVERTISING STUDY


This report provides a detailed examination of American consumers' travel habits, their exposure to OOH advertising, and how OOH influences their behavior.
Read More

NIELSEN 2017 POSTER ADVERTISING STUDY

NIELSEN 2017 POSTER ADVERTISING STUDY


Nielsen Scarborough offers a research study to better understand the role POSTER BILLBOARDS play in the out of home media landscape.
Read More

NIELSEN 2017 OOH ACTIVATION STUDY WITH BANNER ADS STUDY

NIELSEN 2017 OOH ACTIVATION STUDY WITH BANNER ADS STUDY


OOH continues to deliver more online activity per ad dollar spent compared to television, radio and print. Additionally, OOH compares favorably to dollars spent on banner ads.
Read More

THE FUTURE OF OOH ADVERTISING IN A SELF-DRIVING AMERICA

THE FUTURE OF OOH ADVERTISING IN A SELF-DRIVING AMERICA


How autonomous vehicles can let OOH continue to thrive.
Read More

UNDERSTANDING SMART CITIES AND THE POTENTIAL ROLE OF OOH

UNDERSTANDING SMART CITIES AND THE POTENTIAL ROLE OF OOH


This white paper examines the roll of OOH advertising in the smart city.
Read More

NATIONAL COMMUTER TRACKER

NATIONAL COMMUTER TRACKER


Nielsen Scarborough offers an in-depth study of the U.S. market's heavy commuters.
Read More

NIELSEN DIGITAL BILLBOARDS STUDY

NIELSEN DIGITAL BILLBOARDS STUDY


This Nielsen study demonstrates the power of digital billboards in engaging and informing consumers - and how they stand out more than online ads.
Read More

DRIVING SOCIAL NETWORK TRAFFIC

DRIVING SOCIAL NETWORK TRAFFIC


A look at the OOH audience and social media usage patterns across product categories. 
Read More

IN-FLIGHT MEDIA STUDY

IN-FLIGHT MEDIA STUDY


An examination of in-flight media consumption habits.
Read More


<< First < Prev [Page: 1 of 2] Next > Last >>