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January 16, 2017 - Austrailian OOH Records Seventh Consecutive Year Of Revenue Growth
The Australian Out-of-Home (OOH) industry today announced its seventh consecutive year of net media revenue growth, posting a 15.8 per cent* overall increase on net media revenue year-on-year, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.

January 16, 2017 - Dancing in the Streets with JCDecaux and Boost Mobile
Bored at the bus stop? In December, Boost Mobile, in collaboration with JCDecaux North America, launched a Virtual Reality campaign at a bus shelter in Chicago taking commuters on a trip to a block party in an Unlimited World.

January 12, 2017 - Danielle Brooks: The First Time I Saw Myself on a Billboard
I was Danielle Brooks. And at the bottom of the billboard were the words “See Danielle shine.”

January 10, 2017 - Four trends that will redefine media in 2017
From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media landscape this year.

January 10, 2017 - 'New year, new resolutions': Provocative anti-smoking billboard advert 'coughs' whenever it senses cigarette smoke
'New year, new resolutions' is the campaign's slogan, as the advert goes on to portray various treatments to help you quit smoking. 

January 10, 2017 - Cinema And OOH Are Gen Z's Most Receptive Channels
Mobile, video, social, native and celebrities are all in the ascendancy here, but so too is good old-fashioned posters and ads enjoyed while trying to save some popcorn for the feature film.

December 27, 2016 - Out-Of-Home Is Far From Out Of Sight
It may have been the season of goodwill to all men, but that hasn’t stopped the media from getting a good all-around kicking from marketers, and not without good reason.

December 27, 2016 - Top 80 Billboard Trends of 2016
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

December 14, 2016 - Clear Channel to Sell Digital Billboard Ads ‘Programatically’
The iHeartMedia subsidiary has enlisted ad tech firm Rubicon Project to power the effort.

December 02, 2016 - JCDecaux And The Cancer Institute NSW Deliver Media-First Sun ‘Smart’ Digital Campaign - B&T
Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.

December 01, 2016 - Clear Channel Outdoor: OOH is a Core Media Buy in the Digital Age
From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment.

November 30, 2016 - Out-Of-Home:Now 2016 With Jeremi Gorman And Clive Punter
To help put you in the OOH mood, we’ve asked participants to respond to a variety of questions about out-of-home, one the fastest growing ad mediums.

November 30, 2016 - Kinetic Wins 2016 Out-of-Home Media Plan of the Year Award
Kinetic was honored with the 2016 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). 

November 28, 2016 - 'Thanks 2016, It's Been Weird' Says Spotify in Biggest Ever Global Campaign
Streaming service signs off the year with out of home push in 14 markets.

November 28, 2016 - Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Much of the focus of connected cars or autonomous driving is on details around how the car will be networked and avoid accidents along with various aspects of reliability and security.

November 04, 2016 - Duke billboards target Roanoke football fans
Duke, which had the worst average home attendance in the ACC last season, is trying to attract not only Duke graduates in Roanoke but also Virginia Tech and Virginia fans.

November 02, 2016 - Twitter Puts Visual Hashtags on a Sweeping Series of Issue-Themed Outdoor Ads for the Election
Creative chief Jayanta Jenkins tells us about the work.

October 13, 2016 - Billboards! Exclamation Point For Sports
Many of you may have noticed how billboards and sports make a good partnership.

October 11, 2016 - Does OOH need trade associatons?
The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium, it has become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink.

October 11, 2016 - Twitter is vying for your attention with new outdoor ads
The ads can be found on subway platforms and on the streets, Watts Street and Canal Street, 36th Street between 5th Avenue and 6th Avenue and more, according to the blog post.

October 10, 2016 - Billboards! Exclamation Point For Sports
When sports punctuate a message, billboards are the exclamation point.

October 07, 2016 - See Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing—but only around that city block.

September 29, 2016 - Hotline Billboard: How celebrities, like Drake, are using the power of OOH
Whether it’s to build hype for their latest album, movie, or even just their personal brand, billboards have been a go-to medium for years, defining movements and generations along the way.

September 28, 2016 - Cards Against Humanity-backed group buys anti-Trump billboard near O'Hare
The vinyl billboard, which went up Tuesday, reads: "If Trump is so rich how come he didn't buy this billboard? Trumpdoesntpaytaxes.com. Paid for by the Nuisance Committee and not authorized by any candidate or candidate committee."

September 27, 2016 - Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week's Event
Barker billboards urge ad people to 'change the conversation'.


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