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Secretary Ridge Commends Outdoor Industry’s Key Role in Homeland Security Effort

Date: June 10, 2003



Washington, June 10, 2003 Homeland Security Secretary Tom Ridge praised the outdoor advertising industry for helping prepare Americans for the probability of future domestic terrorist attacks.


“We have a choice,” said Ridge. “We can be afraid, or we can be ready.  The outdoor industry is providing an invaluable service to Americans by carrying our message to every corner of the nation.” Ridge spoke today at the Outdoor Advertising Association of America/Traffic Audit Bureau (OAAA/TAB) National Convention and Trade Show in Washington, D.C.


The outdoor advertising industry is a partner in a national multi-media public service campaign to provide Americans with information about specific actions they can take to protect themselves, their families and their communities in the wake of an attack or an emergency situation.  The ads direct Americans to visit for information.


The U.S. Department of Homeland Security, in partnership with The Advertising Council and the Alfred P. Sloan Foundation, launched the preparedness campaign in February. The outdoor advertising portion of the campaign launched this month.


“The outdoor advertising industry has a long, proud tradition of public service, and we are honored to help the cause of citizen readiness,” said Nancy Fletcher, President and CEO of the OAAA.


The outdoor advertising industry is posting more than 10,000 public service messages valued in excess of $17 million in various formats, including billboards, bus shelters and transit cards.  The public service messages were created pro bono by The Martin Agency, based in Richmond, VA.


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