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Working to Make America’s Roads Safe

Date: February 13, 2003



The FHWA, American Traffic Safety Services Association (ATSSA) and AASHTO report four out of five fatalities are motorists in work zone areas.  The FHWA Administer, Mary Peters, has made it a top priority to reduce the number of work zone fatalities and injuries along the Nation’s highways.  For years, the outdoor advertising industry has teamed up with organizations such as NHTSA and M.A.D.D. to promote public awareness through campaigns such as “Buckle Up” and “Drive Nice” and has participated in various statewide campaigns on work zone safety. 


For example, the outdoor industry in California worked with CALTRANS to make the public aware that they are entering a work zone and to slow down.


The outdoor industry also promotes sobering messages as well as light-hearted humor through public services initiatives such as “Drive Smart” and “Drive Nice”.


The outdoor industry is the medium to communicate with drivers on the highway.     The outdoor industry recognizes the importance of highway safety, especially lowering the fatality rate and injuries. The outdoor medium is a responsible advocate of both.


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