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Billboards Go Up Advertising Suspected Kemp Killer

Date: February 19, 2003



Lamar Advertising is working with the father of a murdered Leawood teen to find the girl's killer. Billboards bearing an artist's rendering of Ali Kemp's suspected murderer went up across the metro area Wednesday.

Lamar donated the billboards, which usually cost $12,000 per month plus about $4,500 to design. The billboard's design includes a lot of red, yellow and black, which Lamar says research shows to be the most eye-catching colors on billboards.

The locations chosen by Lamar and the Kemp family are Highway 71 near Blue Ridge Boulevard, Interstate 35 south of Seventh Street, and Interstate 70 near Van Brunt Boulevard.

About 180,000 people per day are expected to see the advertisements.

A similar ad campaign in Pittsburgh, Penn., brought about the arrest of a suspect in a triple-homicide, a Lamar spokeswoman said. Lamar said the Kansas City billboards will be periodically rotated to different locations around the metro area.


Reprinted from The Kansas City


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