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September 20, 2016 - The Renaissance Of Out-Of-Home Advertising
Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report.

June 03, 2016 - Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses
If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform.

May 26, 2016 - Top Ten Industry Categories in #OOH Ad Spending and Other Stats from Q1, 2016
The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

December 22, 2015 - Ad spending trends to watch in 2016
Get used to the term digital deflation.

December 21, 2015 - Why 2016 will be OOH's time to shine
With some huge contracts and tenders up for renewal, the industry’s major players have brought their 'A game' to the table and the industry as a whole has taken a huge step forward. 2016 is set to propel OOH to even loftier new heights – and hopefully greater market share.

December 18, 2015 - Five technologies that are revolutionizing the retail experience
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers.

December 14, 2015 - Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos.

December 10, 2015 - Ad spending trends to watch in 2016
“As media usage and ad dollars gradually migrate from traditional media to digital media and since digital media now represent on average a third of ad budgets, the overall budgets are stagnating and, in some spending categories, shrinking,” notes Magna Global, which issued a forecast for 3.3 percent growth next year, minus Olympic and political spending.

December 10, 2015 - Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of Times Square.

December 10, 2015 - The 4 Most Innovative Ad Technologies Of 2015 - And What's Next
With the rise of ad blocking in 2015, marketers faced a significant challenge, as consumers demonstrated their willingness to use technology to improve their media experiences while marketers realized that carpet-bombing digital media with banner ads is a short-sighted strategy.

December 09, 2015 - Ford Asking Consumers To Design Digital Billboards For Major US Cities
From Times Square to the San Francisco Bay Bridge, digital billboards will feature consumer-designed artwork as part of Ford's new 'By Design' car campaign.

December 09, 2015 - Job candidate rents billboard in Fenton; now Maritz Motivation wants to talk to him
After Kenneth W. Mihill Jr. submitted a résumé for an account executive position at Maritz Motivation Solutions last month, he followed up the submission with a billboard across the street from the Fenton company that designs and operates incentive programs.

December 07, 2015 - Why OOH Advertising Is a Potential Winner In the Battle for Eyeballs
The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see in which direction it is heading now because it affects the role and the market share of other media -- including Out of Home (OOH).

December 07, 2015 - Revelations From Spotify’s Ad Push
Hipsters in Brooklyn’s Williamsburg neighborhood may be unsettled to learn that one of the most popular songs there this year was sung by Justin Bieber.

December 07, 2015 - Outdoor Advertising Is The New Black
But I believe outdoor advertisers can increase their odds of success if they evaluate their buys against four key elements: time, place, “state of mind” and creative relevance. All of these increase the likelihood of provoking action, as well as getting eyeballs. Call it the “quadruple-threat” of outdoor marketing.

December 03, 2015 - AT&T to OOH advertisers: Here, take our data
AT&T has rolled out a new service called AT&T Data Patterns, which will provide anonymous and aggregated group audience demographic data to OOH vendors, which in theory they can use to help advertisers offer ads that are more timely and relevant.

December 02, 2015 - Feel the Real – when will we see OOH in India taking such an action?
OOH as a medium has always been sandwiched between traditional and emerging media. The traditional media brigade and the digital prosumers raise critical questions on OOH efficiency and effectiveness. 

July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

June 23, 2015 - JetBlue lands engagement with digital signage 'Wingman'
If a digital out-of-home campaign can get people to do the "The Robot" — or even take off their shirt — on a New York City sidewalk, that campaign just might be onto something in terms of interactive consumer engagement.

June 17, 2015 - Guess what McDonald's is lovin' right about now
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks.

May 27, 2015 - Edible billboards are a real thing, and these are made of beer and cake
With bartending robots and apps that allow you to pay for your coffee with a wave of your phone, why not have billboards with built-in samples? Edible billboards exist, and we're waiting for more of them. 

March 13, 2015 - Outdoor advertising thrives in increasingly digital world
The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising.

March 13, 2015 - Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

December 15, 2014 - Our OOH outlook: More connectivity
Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect with people on a more personal level.

December 10, 2014 - Billboards Are Working, Michigan League Says
The Michigan league said a billboard campaign it launched targeting elected state officials and other policymakers with a message opposing a bill that would expand payday lending is working.


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