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September 20, 2016 - The Renaissance Of Out-Of-Home Advertising
Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report.

June 03, 2016 - Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses
If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform.

May 26, 2016 - Top Ten Industry Categories in #OOH Ad Spending and Other Stats from Q1, 2016
The revenue increase marks the industry’s 24th consecutive quarter of growth, in contrast to the combination of all other local media, which was down for the quarter, according to an OAAA analysis of Kantar Media data.

July 21, 2015 - This McDonald's billboard dished out free McFlurries when the heat hit a record temperature
When a heatwave hit the Netherlands earlier this month, McDonald's conjured up a novel way to keep people cool.

June 23, 2015 - JetBlue lands engagement with digital signage 'Wingman'
If a digital out-of-home campaign can get people to do the "The Robot" — or even take off their shirt — on a New York City sidewalk, that campaign just might be onto something in terms of interactive consumer engagement.

June 17, 2015 - Guess what McDonald's is lovin' right about now
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks.

May 27, 2015 - Edible billboards are a real thing, and these are made of beer and cake
With bartending robots and apps that allow you to pay for your coffee with a wave of your phone, why not have billboards with built-in samples? Edible billboards exist, and we're waiting for more of them. 

March 13, 2015 - Outdoor advertising thrives in increasingly digital world
The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising.

March 13, 2015 - Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself.

December 15, 2014 - Our OOH outlook: More connectivity
Out of home is the only traditional form of media that has not been weakened by the rise of digital. In fact, digital has strengthened OOH, allowing campaigns to connect with people on a more personal level.

December 10, 2014 - Billboards Are Working, Michigan League Says
The Michigan league said a billboard campaign it launched targeting elected state officials and other policymakers with a message opposing a bill that would expand payday lending is working.

December 10, 2014 - So cool: Digital spins on holiday messages
Here are five smart ways OOH advertisers are using new technology in their holiday campaigns to grab attention and perhaps even make people’s lives a little easier.

November 25, 2014 - Measuring OOH: What buyers want to see
Recently Joe Philport, the longtime head of TAB, the organization that oversees OOH ratings, announced his retirement, and Outdoor Advertising Association of America president and chief executive officer Nancy Fletcher is taking over on an interim basis as TAB reassesses its direction.

November 25, 2014 - N.Y. Subway Riders Can Now Shop on Amazon While Underground
Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today, Amazon is the first advertiser to use those kiosks as digital pop-up stores to drive sales of holiday gifts.

October 09, 2014 - Facts you may not know about out of home
Out of home commands a small but growing slice of total media spending in the U.S.

October 01, 2014 - Here it is, big talk on Advertising Week Post an update on what you've seen. See the update on a billboard.
A fun new alternative media campaign is inviting media people to share their thoughts and pictures from Ad Week on two digital billboards in Times Square.

October 01, 2014 - Tweets about Wis. governor's race being put on billboards
PEWAUKEE, Wis. —Anyone who has driven around the Milwaukee area lately, may have seen some interesting political ads on digital billboards.

September 30, 2014 - Smithsonian’s Sackler Gallery to use lottery card-style scratch-off billboards
To promote their new exhibit, “Unearthing Arabia: The Archaeological Adventures of Wendell Phillips,” the Smithsonian’s Arthur M. Sackler Gallery is coating two billboards with an image of sand dunes that bored commuters can scratch at with coins or fingernails, revealing the image beneath.

September 24, 2013 - Out-of-Home Media Augments Consumer Experience, Amplifies Brand Engagement
Earlier this year, a Clear Channel Outdoor billboard in Peru produced drinking water from moisture in the atmosphere. In Times Square recently, a major adult beverage brand engaged consumers in an integrated social, mobile and out-of-home activation that increased the brand's Facebook likes 6,000 percent.

August 28, 2013 - The New iPhone Could Reboot Outdoor Advertising
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.

August 21, 2013 - Apple Ad Campaign Highlights iPad Apps You've Never Heard Of
Earlier this month, Apple's ad agency TBWA\Media Arts Lab started placing outdoor ads around the country highlighting several suites of more niche, artistic apps, including a set of drawing apps, foodie apps and music apps.

May 30, 2013 - Outdoor Advertising: Charting a Fake Campaign's Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity.

May 30, 2013 - Guinness World Records' New Campaign Breaks Lots of Records
BBDO New York has a new client, and it's a fun one: Guinness World Records.

May 28, 2013 - Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that rises to 84% among those who have driven or ridden in a vehicle. 

January 11, 2013 - OAAA Sales Tip - January 11
It's almost tax time. Big tax-prep providers are looking to put a positive spin on the annual ritual, given that many customers look forward to refunds at this time.

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