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2011 OBIE Judges


Tracy Wong - Chief Judge
Wong, Doody, Crandall, Wiener

Tracy Wong is executive creative director/chairman and founding partner of Wong, Doody, Crandall, Wiener. Their accounts include Alaska Airlines, Bank of America, ESPN, The Harlem Globetrotters, the National Basketball Association, Quiznos Subs, and T-Mobile. Throughout his career, Wong has frequently been named among advertising’s creative elite. Winner of over 300 national and international creative awards, he has taken top prizes at One Show, Cannes, Clios, Art Directors Show, Andys, Effies, Graphis, Emmys, Radio Mercurys and Communication Arts with work that spans three decades. His groundbreaking TV campaign for Chevy’s Restaurants was inducted into The Clio Hall of Fame in 2006. And Adweek named him to their Creative 2000 List, which cited advertising’s “creative leaders of tomorrow.” Other notable honors: Finalist/Ernst & Young’s 2009 Entrepreneur of the Year and Marketer of the Year for the American Marketing Association/NW. Wong started Wong, Doody, Crandall, Wiener with ex-NY account director Pat Doody in a 10 x 12 foot room with two chairs, one desk and no clients. The agency has since grown to $165 million in total billings with offices in Los Angeles and Seattle. Their work has been featured in the New York Times, TIME Magazine, USA Today and the Wall Street Journal. He is currently working on a book entitled “The Democracy of Good Ideas,” which discusses ways to reinvent the creative process and help improve clients’ bottom lines. His prior experience includes formative stints at iconic Ogilvy/New York and legendary Goodby, Silverstein & Partners/San Francisco. He is a graduate of Art Center College of Design, Pasadena, and the University of Oregon, Eugene. Lastly, Wong is male, not female. 

Tony Alwin
Clear Channel Outdoor

As Senior Vice President of Creative for Clear Channel Outdoor, Alwin's responsibilities include managing over 40 creative departments across the country, creative technology research and development, Internet development and public relations. Tony has been in the OOH business for over 25 years. He started as a pictorial billboard painter and helped pioneer computerized design and production of OOH advertising. Tony has also been a creative director for Adams Outdoor, Universal Outdoor and Clear Channel National Sales. He currently is the chairman of the Outdoor Advertising Association of America’s Creative Committee, has been an OBIE judge, and is also a member of the Ad Council’s OOH creative review committee. Tony received his bachelor's degree in fine art from the University of Wisconsin, Madison.

Norm Chait

Chait currently leads the OOH strategic planning and buying team in MediaVest’s Los Angeles and New York offices. Since joining MediaVest in 2003, Chait has grown the OOH team from four members to over 20, and now leads work on Comcast, Continental, Heineken, Kraft Foods, Proctor & Gamble, Starwood Hotels and Resorts, Turner Broadcasting, and Walmart. Chait’s recent work includes the first ever heated bus shelters in Chicago for Kraft Stove Top, which won a Bronze Lion in Cannes in 2009. Chait, a sought-after industry expert, won MediaWeek’s Plan of the Year for “Best Use of OOH” in 2004 & 2006 among other award-winning campaigns from OAAA (2008 Gold Award for Westin, 2009 Gold Award and Local Media Plan Award for Kraft’s Stove Top).   


François de Gaspe Beaubien
Zoom Media & Marketing

Previously CEO and owner of Canada’s largest consumer magazine and radio company (sold in 2002). De Gaspe Beaubien fully acquired Zoom Media [link to] in 2003, where he is the chairman & CEO of over 80,000 static indoor displays in 10,000 venues (US, Canada, and UK) with 26,000 digital screens.  De Gaspe Beaubien is also the executive chairman of Ayuda Media Systems [link to], builders of BMS (Billboard Management System) software that caters to all OOH operational needs including digital.  He is a TAB (Traffic Audit Bureau) Board member, and chair of the 2010 Conference Committee. He is also an OAAA Board member, OAAA STAR Chairman (Street, Transit and Alternative, Digital Placed Based Advertising Association (DPAA) Board member, chair of the DPAA Marketing Committee, and chair of the 2010 Digital Media Summit. De Gaspe Beaubien graduated from Harvard Business School with distinction in 1989, and received  a BA with honors from Haverford College in 1985. He is also a board member and on the executive committee of the Montreal Jewish General Hospital Foundation.
Trudy Hardy
BMW of North America

As the Manager of Marketing Communications and Events, Hardy oversees both the creative and media implementation side of BMW national marketing actions as well as events, direct marketing, Internet, consumer communications and conquest/loyalty activities. Trudy joined the BMW Group family in 2001 as the brand communications manager for MINI USA. She was one of the original team members responsible for launching the MINI brand in the United States and was promoted to the head of marketing for MINI in 2005. In that role she was responsible for brand strategy, positioning, communication, research and events. She is also a member of an international marketing team who develop global marketing strategies and campaigns for new product launches. With over 15 years of automotive marketing experience, she began her automotive career with Jaguar Cars in the United States. There she held several positions within the marketing group, from advertising production to brand management for new vehicle launches such as the XK8 sports coupe and the S-TYPE sports sedan. She and her family reside in Ringwood, New Jersey and she enjoys scuba diving and traveling in her free time. Hardy earned her bachelor’s degree in marketing from Ramapo College and she is also an active member of the alumni advisory board for the Anisfield School of Business. 
Jose Molla
La Comunidad

Molla is co-founder and co-chief creative officer of La Comunidad, a global independent agency with offices in Buenos Aires and Miami. Just two years after the agency’s launch, the Gunn report ranked La Comunidad as the 13th most awarded agency in the world. Before starting La Comunidad with his brother Joaquin Molla, José Molla was creative director at Wieden+Kennedy in Portland, OR for five years. His work for Coca-Cola, Nike International, and Powerbar led him to work at Wieden’s Amsterdam and London offices. Prior to that, Molla worked at Ratto/BBDO helping it become the Argentinean agency with the most international awards including “Agency of the Year.” Molla has been invited to judge several award shows such as Cannes, Clios, The One Show, D&AD, and the Andy’s, and his work has also been recognized by all of the international awards. Molla currently serves as a member of the board of directors for The One Club. Follow him on twitter: 
Jonathan Schoenberg

Jonathan Schoenberg is the creative director/co-owner at TDA in Boulder, CO. He works on all TDA accounts including 1% for the Planet, 1stBank, Boyer’s Coffee, LL Bean, Petzl Climbing Equipment, Sir Richard’s Condoms, Titus Bikes Tortilla Land, and Webroot Security Software. His work has been recognized in Communication Arts Advertising Annual, the One Show, the Kelly Awards, Clios, D&AD, Cannes, OBIE Awards, and NY Art Directors. He has written a short film that was part of the Steven Spielberg Fox TV show “On the Lot,” and co-created a viral video called “Angry Professor” that was featured on VH1, ABC News, MSNBC, CNN, and the O’Reilly Report. It was one of the most discussed videos on YouTube and received over 4.5 million hits. Schoenberg attended Hobart College in Geneva, NY and was in the Graduate Writer's Program at Columbia University in New York City. In his spare time Schoenberg is an adjunct professor at the University of Colorado, an advisory board member of Hillel, and a board member for Wavi, a medical technology company, and Crowd Factor, a mobile marketing company.